BBC tests 15-second video news for Instagram users
The BBC is testing ‘Instafax’, a new short video service for Instagram users, letting them view 15-second news round ups on the Facebook- owned social media platform.
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Top 4 real-time buying tips: The year of programmatic video advertising
Last year saw real time bidding (or programmatic buying) take off in a big way, as brands wised up to using ‘Big Data’ to micro-target consumers across digital channels. Tod Sacerdoti, CEO and founder, BrightRoll, looks at how video advertising is set to follow display ads into this new channel, and offers for key tips … [Read more…]
Google to face trial in UK for safari privacy breach
Google has lost its attempt to get the lawsuit alleging it bypassed settings in Apple’s Safari web browser thrown out of a UK court.
Video viral of the week: Axe gets serious with ‘Make Love Not War’ video
In a surprise move, Axe has ditched its playboy image with a serious message for this year’s Super Bowl commercial slot to push its new ‘Peace’ fragrance. See why it’s our video viral of the week below…
Email marketing case study: Aviva gets 48% rise in quotes after ‘send more mail’ strategy
During 2013, Aviva overhauled its email marketing strategy with the help of Alchemy Worx. This case study looks at how the car insurance firm’s counter intuitive ‘send more email’ approach generated a 48 per cent rise in the number of quotes requested, as well as seeing a 4-fold increase in click throughs.
Facebook rivals Twitter with trending topics
Facebook has launched a list of trending topics personhalised to each user, as the social network continues to rival Twitter as the number one source for social news.
Smart fridge and gadgets hacked for first time
A fridge has been discovered sending out spam, following a web attack that compromised a vast array of compromise smart gadgets, marking a new threat to the much-hyped ‘Internet of Things’.
Google Glass motorist cleared in landmark case
A California woman has been cleared of dangerously driving while wearing a Google Glass as the judge rejected the case.
PayPal lets shoppers buy direct from merchant’s sites
PayPal has redesigned its online checkout process to let shoppers complete their payment on merchants’ websites, rather than go to a separate PayPal site, as the eBay owned firm ramps up competition with rival Amazon.
Spotify offers unlimited free browser music streaming
Spotify has removed yet another restriction to its free offering, as competition continues to bite at the heels of one of the leading streaming music services.