IAB defines 1 second glimpse as an online ‘ad view’
The Internet Advertising Bureau UK has unveiled its guidelines for ‘viewable impressions’ for online display ads, defining an ad as ‘viewable’ if half of it appears in the browser for one second.
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Google Play catching iOS for app revenue
Apple’s App store still leads the way in terms of global revenue, but Google’s Play Store is catching up, according to new research.
Twitter boosts social data targeting with Gnip buy
Twitter has bought long-time partner and social data provider Gnip, as the social network looks to boost its targeting abilities for advertisers.
Google admits emails are scanned for ad targeting
Google has updated its terms of service, explaining to users that their incoming and outgoing emails are automatically analysed by software to create targeted ads.
Video viral of the week: Heart-warming Thai insurance ad gets 6 million views
Bangkok-based insurance firm Thai Life used a longform YouTube video to tell a heart-warming tale of an unsung hero who never gets rewarded for his acts of kindness. Or so it seems. See why it’s our video viral of the week below…
Right to reply: IAB’s viewability guidelines don’t go far enough
The Internet Advertising Bureau set out it’s new ‘baseline standard’ for display ad impressions this week, stating that 50 per cent of the pixels in a display banner must be visible for a minimum of one second to qualify as an impression. Andrew Goode, Chief Operating Officer at Project Sunblock comments on why the IAB’s … [Read more…]
US Airways sorry for Twitter porn blunder
US Airways has apologised after a pornographic photo was sent from its official Twitter account in response to a customer complaint.
Google links ad clicks to in-store purchases with cookie tracking test
Google AdWords has teamed up with a number of advertisers to test ways to track whether consumers who click on their ads online follow up with in-store purchases, according to a news report.
Google outbids Facebook for fleet of Wi-Fi drones
Google has outbid Facebook to buy a company that manufactures high-altitude drones, part of the technology giant’s efforts to bring internet access to far-flung corners of the world.
Local US markets ‘shape brand loyalty for youngsters’
The local market can be a major factor for Americans under 35 in determining their brand loyalty, according to new research from Nielsen.