On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017.
With Cannes Lions 2017 now underway, YouTube has released their special edition YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.
Facebook is now building chatbots that can negotiate and plan ahead like actual humans in a new AI experiment carried out by the social network’s “Labs”.
After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base.
A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise.
As the UK General Election results in a hung parliament, analysis by data science and media technology company, 4C Insights, revealed sentiment across social media towards the Conservative Party dipped to just 37% in the final days prior to the election.
Automotive marketplace Auto Trader has struck a strategic partnership with user-generated content platform Reevoo.
Political campaigning in the UK general election sunk to new depths as Conservative MPs were caught today deleting social media comments from their own residents.
Nike leads the way for UK high street fashion retailers on Instagram, with 72 million followers, over three times more than closest competitor H&M with 21 million, according to new research.
Emotional validation is a key catalyst for frequent posting and sharing social media, with millennials leading the way for posting personal content, according to new research.