Twitter user growth stalls despite revenue boost
Twitter reported better-than-expected results, but the social network saw an alarming loss of two million monthly active users in the US.
Social
Africa social media trends: Facebook dominates while YouTube and Twitter struggle
Facebook is the most popular social network in Ghana, Kenya, Morocco and Nigeria, with WhatsApp growing fast, according to new research.
Snapchat lets brands create ad “in less than two minutes” from a browser
Snapchat has launched “Snap Publisher”, helping advertisers create their own ads for the service from within a normal browser.
Amazon takes on WhatsApp with “Anytime”messenger
Amazon is reportedly developing an encrypted messaging app called Anytime, designed as a direct competitor to WhatsApp, Facebook Messenger and other popular messaging apps.
Guest comment: Instagram vs. Snap – which ‘Stories’ format is winning?
Until recently, Snapchat was the fastest-growing social media platform in the world… until Instagram Stories arrived. Moses Velasco, Chief Product Evangelist, Socialbakers takes a look at both platforms to see which is best for your brand.
Twitter teams up with Royal Opera House for World Emoji Day
The Royal Opera House has teamed with Twitter to tell the stories of opera and ballet using emojis on World Emoji Day.
World Emoji Day 2017: are we over the emoji? 😭
Despite the momentum around emojis with an upcoming film ‘The Emoji Movie’ and World Emoji Day, emojis appear to have lost the momentum that made them such an effective marketing tactic in 2016, according to new research.
Federer aces Djokovic in battle over Instagram followers
When it comes to tennis, Federer, Djokovic and Nadal compete for the most Instagram followers, while Andy Murray distant fourth worldwide, according to new research.
Top 5 social media tips for the finance industry: how can your brand make it work?
When it comes to marketing, the financial services industry is often hampered by legislation, regulation, privacy concerns and complexity, but ‘opting out’ of a meaningful social media presence is no longer a realistic option. Claire Wilson at Stratton Craig offers 5 tips for financial brands to create an effective social media strategy.
Facebook Messenger gets ads for the first time
Facebook Messenger is rolling out home screen ads worldwide, meaning consumers will see branded messages in the app’s inbox for the first time.