As the UK waits in anticipation for tonights’s Great British Bake Off winner, Hitwise releases data crowning Lyles Golden Syrup to be the winning sponsor of this series, as data shows searches for the brand have increased 46% since the show began.
80% of Christmas shoppers share Christmas themed content on “Dark Social” channels, including one-to-one email and instant messaging, according to a new that looks at seasonal shopping habits and behaviours of consumers.
Facebook has denied evesdropping on app user’s conversations to target adverts, following claims from users that they received suspiciously timed promotional messages.
Twitter has promised to make the funding of advertising on its social network more transparent as it faces proposed new regulations.
Geordie Shore star Marnie Simpson has UK advertising rules with some of her recent posts on Snapchat, failing to reveal that the posts were adverts for products.
Facebook is testing a new way of displaying posts in users’ newsfeed, prioritising posts from its users’ friends and families over publishers.
Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.
Digital performance pioneer Found has acquired youth marketing agency Disrupt, combining each firm’s data analytics, social content and performance marketing.
Pinterest has launched a self-service tools to let marketers place search ads on its platform without intervention from a live salesperson or help desk.
Snapchat and Instagram saw ad spend grow 73% and 55% respectively in the thrid quarter of 2017, as new offline features brought added value to advertisers, according to new data.