NME gets more social as magazine goes free
Iconic music magazine NME is to be given away free, with a new focus on an ad funded model and more engagement with users on new social platforms.
Social
Reddit in revolt: Moderators shut popular forums to protest sacking
Popular online community Reddit is experiencing a huge user backlash following the dismissal of a popular staff member.
Facebook to share ad revenue with video creators
Facebook is to share ad revenue with selected videos creators that post on its new ‘suggested videos’ scheme, in a step toward luring more premium content away from sites like Google’s YouTube.
Telepathic advertising? Facebook wants to read your mind
Not content with knowing you’re entire social life, Facebook now wants to read your mind- and has the technology to do it, according to CEO Mark Zuckerberg.
Top tips: How to provide targeted content to audiences with notifications
According to Stephan Schirrecker, VP of Marketing at Nexmo, the cloud communications platform provider, notifications are the driver of a new platform and can be used to successfully engage with customers.
Facebook to open first Africa office to find ‘next billion’ users
Facebook is opening an office in an affluent suburb of Johannesburg next month, as the social network looks to reach more users on the continent.
The evolution of millennials (infographic)
As the first generation to grow up around digital technology, Millenials represent a hugely important demographic to marketers. This infographic from RawNet tracks the evolution of this tech-savvy group.
Top tips: How can brands better engage with Millennials online?
With so much recent attention in the business and digital press, the Millennial Generation have become a large topic of discussion. Adam Smith, Managing Director at Rawnet looks at how brands can this innate digital savviness be utilised to create better brand engagement with Millennial consumers.
Snapchat at Cannes: The chat app shaking up traditional advertising
Snapchat co-founder Evan Spiegel came to Cannes having struck a partnership with WPP and the Daily Mail to form an ad agency. He also took to the stage to talk about what’s next for the self-destrcuting chat app and its highly lucrative teen audience.
Tinder woos Cannes: More than 20% of users swipe right on ads
Dating app Tinder was wooing brands at Cannes, and it says that one in five of its users are engaging with brands on its app.