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Social

Instagram mobile ad revenue ‘to overtake Google and Twitter by 2017’

July 31, 2015

Instagram’s mobile ad revenues are set to reach $2.81bn by 2017, overtaking Google and Twitter’s mobile revenues with a little help from parent company Facebook, according to new research.

Ads, Mobile, Social advertising, Facebook, global, Google, Twitter

Facebook used by half of world’s online population

July 31, 2015
Facebook stops collecting iPhone app data for ads
Facebook stops collecting iPhone app data for ads

Half of the world’s estimated online population now check in to the social networking giant Facebook at least once a month.

Social advertising, content, Europe, Facebook, global

Yahoo debuts ‘silent’ messaging app

July 30, 2015

Yahoo has launched a new messaging service called Livetext that features live two-way video chats for mobile device users, but with a ‘silent’ twist.

Mobile, Social Apple, video, Yahoo

Campaign calls for children’s ‘right to be forgotten’

July 29, 2015

Children from the UK could soon be able to delete any embarrassing online content that could affect future employment or relationships, following the launch of a new campaign.

Social content, government, security, technology, UK

Unilever brings ‘Make My Magnum’ pop-up store to London

July 29, 2015

Unilever has launched it ‘Make my Magmum’ pop-up store to London, backed by a social media campaign showing off people’s creations.

Ads, Social Facebook, media, Twitter

Online customer reviews: Most consumers don’t look beyond star ratings

July 29, 2015

Online reviews are becoming an ever-more influential factor in the customer decision making process, but many people don’t even look at the review content or the review source, according to new research.

E-commerce, Social advertising, content, marketing

LinkedIn cracks down on spam: User emails cut by 40%

July 29, 2015

LinkedIn has cut emails sent to users by 40 percent as the business focussed social network looks to improve the relevance of its communications.

Social content, email

Twitter debuts event targeting for brands

July 28, 2015

Twitter has launched a new event targeting feature, giving brands and advertisers a new tool at their disposal when planning live campaigns.

Ads, Social brands, Brazil, France, global, Japan

‘Confusing’ Google+ integration finally scrapped across all products

July 28, 2015

Google+ profiles will no longer be required to access the other Google products such as YouTube, Search and Maps, after admitting the social network was ‘confusing’ users.

Social, Video Facebook, Google, Maps, Search, YouTube

Microsoft takes on WhatsApp with ‘Send’ chat app

July 24, 2015

Microsoft has launched a new email-based messaging app called ‘Send’ aimed at “those brief, snappy communications”.

Mobile, Social apps, email, Microsoft
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