Periscope lets brands sponsor live streams
Periscope is upgrading its live streams to allow creators to include graphics and pre-recorded content.
Social
Facebook takes on Snapchat with “instant video” on Messenger app
Facebook has launched a new “instant video” feature through its Messenger app that lets users send each other live videos, plus photos, gifs and written messages while texting in the app.
Naked Wines ‘most socially engaged wine retailer’
Naked Wines delivers the highest amount of engaging content to its customers across social platforms, according to new research. Berry Bros. & Rudd came second, followed by Virgin Wines in third place.
5 surefire ways to improve your customer service via social media
Using social media as a tool for customer service is second nature to most businesses but it’s always good to be reminded of the basics preventing any serious reputational damage. Speaking to experts and using their own expertise Love Energy Savings has put together 5 short but essential tips to improve customer service via social … [Read more…]
Influencer marketing trends: Celebrities charge $188k for YouTube sponsorships
YouTube personalities charge an average of $187,500 (£143,000) for each sponsored video, while Instagram and Snapchat endorsements are worth $75,000, according to new figures revealed by a US talent agency.
GoPro channel launches on Red Bull TV
The GoPro Channel will launch on Red Bull TV, marking the first step taken together since GoPro and Red Bull officially joined forces back in May.
New website links self-employed to the “gig economy”
A new website, NoWorkMates.com, has launched, catering for self-employed workers in the growing “gig economy”.
European privacy regulators probe WhatsApp privacy switch
The chair of Europe’s leading group of privacy regulators said that it will watch with “great vigilance” WhatsApp’s change in privacy code, as the chat app opens up to ads for the first time.
Twitter Direct Message button now available for any website
Twitter is adding a new message button to its set of publishing tools that can be added to external sites, meaning it could potentially start popping up all over the web.
Facebook fail: News bots post fake story on ‘Trending’ feed
Just two days after Facebook laid off the entire editorial staff of its Trending news team, the robots left in charge have already been fooled into posting a fake story.