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Social

Live chat: not just for millennials

November 17, 2016

Roll back a few years and I’m sure you wouldn’t be surprised if your grandma thought that a hashtag was some sort of gruesome disease. Nowadays, almost one in five Twitter users are aged over 50, and over 28 million seniors have a Facebook account. Add to that the fact that over 59 percent of … [Read more…]

Ads, Social Christmas, email, Facebook, marketing, Twitter

Facebook admits more ad metrics errors: 3 new bugs found

November 17, 2016
Facebook sees decline in users in US and Canada
Facebook sees decline in users in US and Canada

Facebook has discovered three more errors in its ad metrics, following an investigation into how it inflated the average number of times video ads were viewed.

Ads, News, Regulation, Social advertising, agencies, Facebook, global, marketing

Snapchat “secretly” files for $25bn IPO

November 16, 2016
Snapchat smashes revenue estimates as users and messages soar in lockdown
Snapchat smashes revenue estimates as users and messages soar in lockdown

Messaging app Snapchat has filed for an initial public offering that could value the company at around $25 billion, according to a news report.

Mobile, Social Facebook, media, Twitter

Three quarters of consumers link social video viewing to purchase decisions

November 16, 2016

Three quarters (74%) of consumers say there is a connection between watching a video on social media and their purchasing decision-making process, according to new research.

Content, E-commerce, Social, Video, Viral analytics, Australia, brands, content, Facebook

Is Apple working on Snapchat-style smart glasses?

November 15, 2016

Apple is working on a set of smart glasses similar to Snapchat’s newly launched Spectacles, according to news reports.

Mobile, News, Social Android, Apple, Google, images, video

Gmail iPhone app lets users unsend embarrassing emails

November 14, 2016

Gmail has added a new feature that lets iPhone users unsend emails they may have sent in error.

News, Social Android, apps, email, Google, Search

Did Facebook news filtering help Trump win? Zuckerberg denies “crazy” social media bias claims

November 11, 2016

Mark Zuckerberg has hit back against claims that soical media filtering helped Donald Trump win the US Presidential election, by tailoring personal newsfeeds to fit the views of users, rather then suggesting opposing perspectives.

Content, News, Social Facebook, global, government, media, technology

Starbucks crowd-sources Christmas cup design

November 11, 2016

Starbucks has revealed its holiday coffee cups for this year, showing 10 different designs from customers around the world, selected from an Instagram contest.

E-commerce, Social Christmas, Germany, global, marketing

John Lewis Christmas ad 2016: Retailer embraces VR and Snapchat for “Buster” viral

November 10, 2016

The John Lewis Christmas advert has become a major milestone in the festive calender, and this year the UK department store premiered its video on YouTube- a feel good tale starring a boxer dog called Buster.

Content, E-commerce, Social, Video, Viral advertising, brands, Christmas, Facebook, marketing

Snapchat adds selfie effects to anything with ‘World Lenses’ tool

November 10, 2016

Snapchat has launched a ‘World Lenses’ tool for its app that adds Augmented Reality (AR) effects for the rear camera, expanding the feature beyond the selfie for the first time.

Mobile, Social, Video, Viral
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