Instagram Stories gets ads as daily users reach 150m
Instagram will start inserting ads into its new Stories feature, as the Facebook owned social network continues to encroach on rival Snapchat’s territory.
Social
McDonald’s Japan holds ‘General Election’ for burger upgrade
McDonald’s Japan has begun a social media campaign that lets its customers vote for their favourite burger, with the winner becoming part of a free upgrade meal deal.
Facebook plans 15 second mid roll ads within videos
Facebook is testing “mid-roll” video advertising, where ads are played after a video has already started, according to news reports.
Top 20 Tweeted TV moments of 2016: Eurovision gets most buzz
Kantar Media has released lists of the most Tweeted about UK shows in 2016, to reveal how social media and TV work together.
Snapchat sets up international HQ in London
Snapchat is to open first international HQ in London despite the Brexit vote, saying the UK’s strong creative industries made it “a great place to build a global business”.
Twitter fail: British Gas in hot water over “tacky” Bowie tweet
A British Gas customer service tweet marking the anniversary of David Bowie’s death has sparked a Twitter frenzy.
Unilad beats Daily Mail and Buzzfeed to become most shared Facebook page of 2016
Viral publisher Unilad has beaten off competition from the likes of the Daily Mail and Cristiano Ronaldo to be named the world’s most engaged Facebook page and online video channel for 2016.
Snapchat partners MOAT to boost video ad measurement
Snapchat has partnered with ad verification specialist MOAT in the UK and France to offer third-party measurement for its video advertising.
10 rules for effective Facebook marketing [INFOGRAPHIC]
From timeline contests to the ‘piggyback’ method, this new infographic offers 10 tips to get the most out of your brands’ Facebook presence.
KFC turns to Instagram for “Kentucky Fried Football Challenge”
KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the “Kentucky Fried Football Challenge”.