Google woos news start-ups with £107m support pledge
Google has pledged to give €150m (£107m) to European news publishers and journalism-focused start-ups over the next three years.
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Google profits get ad revenue boost
Google has enjoyed a 4% increase in profits to $3.59bn (£2.38bn), as strong advertising sales helped to calm investor fears that growth was slowing at the web giant.
Google reveals what it knows about you
Google has launched a new feature that lets user download their entire Google search history- giving a glimpse into what the search giant knows about their web habits for the benefit of advertisers.
Ad retargeting ‘performs better than search or email’ (infographic)
Retargeting has grown in popularity as marketers use consumers’ previous Internet actions to encourage them to make a previously abandoned sale. New research suggests the practice is becoming more effective than search and email in winning conversions.
Garmin debuts first combined sat-nav and dash cam
Digital mapping firm Garmin has launched a portable GPS and a Dashcam in new device.
Google ‘mobile-geddon’ starts today: Is your brand safe from search penalties?
Many big brands could ‘disappear’ from Google search results on mobile devices as the web giant changes the way it ranks searches today.
Google Shopping search accused of ‘abuse’ by EU
The European Union has filed a complaint against Google over its alleged anti-competitive behaviour, targeting its shopping search which is pitched as a “matchmaker” between products and customers.
Mobile now accounts for 23% of UK digital ad spend
The average UK household now owns 7.4 devices that connect to the internet, leading to a huge rise in digital ad spend driven by mobile, according to new research.
Email and SEO best for marketing ROI- report
The top marketing channels that achieve the best Return on Investment are Email Marketing and SEO, 25% of marketers say both rank as ‘excellent’, but team structure plays a big part in the success of each practice, according to new research.
Top salaries in digital: PPC marketers earn the most
Pay-per-click is one of the key skills that needs to be mastered by those wanting to excel in the digital sector, according to new research.