What would you do on your first day in an incredibly hot office? This viral from Unilever, in collaboration with Upworthy, helped to highlight global warming with a smart marketing stunt that got people sharing on Facebook in droves. See why its our video viral of the week below…
Straight from out of left field, Loctite’s first-ever Super Bowl ad succeeded in getting people to talk about the brand. The 52-year old glue brand spent its entire annual budget on one Super Bowl commercial- priced at $4.5m for a 30 second slot. This case study looks at whether the gamble paid off.
At the 2015 Super Bowl, McDonalds certainly took the prize for most innovative digital aspect of a campaign, with a two-pronged social media strategy to get people engaging with the brand while watching the game. The fast food chain used its 2015 ad to announce that it will let random customers pay with funny and … [Read more…]
One of the most viewed videos of 2015, this Italian ad from Facebook page Fanpage certainly provoked discussion in its attempts to tackle domestic violence through a controversial social media experiment.
This tale of a disabled puppy and his relationship with his owner, took the social web by storm, building a huge new Facebook following for Kleenex.
Cadbury’s is running a new ad campaign to find a new Milk Tray man as part of a campaign to mark the 100th anniversary of the iconic chocolate selection box.
ITV Commercial has struck a new partnership with programmatic ad platform, RadiumOne, that will see the broadcaster synchronise its broadcast TV commercials with ads served to potential viewers online that check their mobiles during commercial breaks.
“Wildling/ You make my heart sing!” With its copious measures of sex, violence and bad language, you’d think Game of Thrones wasn’t suited to a Broadway musical format. And you’d be right. But this spoof video in aid of USA Comic Relief, pairing Coldplay’s Chris Martin with the cast of the hit HBO fantasy series, … [Read more…]
A cute commercial for Android featuring clips of unlikely animals playing together is the most shared ad of 2015, according to data released today by video ad tech company Unruly.
Sky has launched a new service called Sky Q that blends live and on-demand TV as it tries to compete with the likes of Netflix.