Digital advertising trends: TV trumps online for mums
Digital may be on the rise, but new data suggest that mums are spending an average of 21 hours a week watching TV.
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For Mum’s, YouTube knows best [INFOGRAPHIC]
Ahead of Mother’s Day this weekend, new data looks at how Mums engage with ads on YouTube.
Video viral of the week: Geico returns with ‘Fast Forward’ pre-roll ads
Insurance firm Geico has followed its hugely successful ‘Unskippable’ ads with a new series that dares a user to ‘fast forward’ through compelling YouTube ads. See why its our video viral of the week below…
The most effective ad campaigns: Australia and India win at engagement
More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research.
Video viral of the week: Burger King mocks McDonald’s commercial with ‘new ending’
McDonald’s recently ran a commercial showing off how many more ‘golden arches’ restaurants exist in France, compared to its rival Burger King. In response, Burger King has provided a twist ending. See why its our video viral of the week below…
Shazam expands into Poland
Shazam is to extend its business in the growing Polish market via an exclusive agreement with mobile ad company YOC.
Top mobile video tips: The route to improved brand engagement
With mobile video coming firmly to marketers’ attention as the format gains saliency, many will be considering both how (and why) they should exploit the technology to convey advertisements and brand messaging to audiences on their handheld device. Will Proops, Global Head of Revenue at Axonix looks at how mobile video can provide brands with … [Read more…]
BBC Three taken off air: Channel goes online-only to save costs
BBC Three has broadcast its final night on UK TV, as the youth-oriented channel goes online only.
Guest comment: Why MINI’s Big Tent strategy was the real winner of Super Bowl 50
This year’s Super Bowl was one of the most ad-heavy ever. J. Walker Smith, Executive Chairman of The Futures Company argues that one campaign stood out head and shoulders above the mass of mediocrity. Here’s why…
Twitter ‘First View’ puts video ads at top of timelines
Twitter is making two big changes to the way its users’ timelines appear, with video ads and a personalised selection of prioritised tweets at the top of each user’s feed.