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Video

Video viral of the week: Knorr ‘taste tool’ matches strangers for dinner dates

April 26, 2016

Unilever brand Knorr has created an interactive digital tool that lets users figure out their flavour preferences, and used it to match up strangers on a first date to see if a shared passion for certain tastes would create chemistry. See why it’s our video viral of the week below…

Ads, Content, Social, Video, Viral global, media, video

Ballerina dances with hologram double for No.7

April 26, 2016

Alessandra Ferri was the youngest ever principal dancer at The Royal Ballet. Thirty three years later, she is now dancing with her younger self thanks to hologram technology in a new ad for No.7.

Video, Viral advertising, BBC, brands, content, technology

Sunfly to launch £4.99 karaoke streaming service

April 26, 2016

Karaoke technology firm Sunfly is marking its 25th Anniversary with the launch of streaming service which will allow every household in the UK to access its karaoke library through their tablets, laptops, smart phones and TVs.

Mobile, News, Video Entertainment, technology, UK, video

Marketing fail: AC Milan scores own goal with ‘Haka’ Nivea prank

April 25, 2016

Italian football team AC Milan has come under criticism for perfoming a spoof ‘Haka’ dance before a match to promote a Nivea cream, with many branding the act ‘disrespectful’.

Ads, Video, Viral marketing, sport

YouTube ads ‘getting better ROI than TV’

April 21, 2016

More than three-quarters (77%) of campaigns on YouTube have “a higher return on investment than TV”, according to new research.

Ads, Content, Video, Viral analytics, brands, France, Germany, global

Game of Thrones 360 video becomes Facebook’s biggest hit

April 20, 2016

This week, Facebook took its users to the land of Westeros, with an interactive version of Game of Thrones opening-sequence map.

Mobile, Social, Video, Viral Facebook, video, YouTube

YouTube takes on Facebook with live 360 video

April 20, 2016

YouTube has launched live 360-degree clips designed for VR headsets, with the Coachella festival being the first brand to make use of the feature.

Mobile, Social, Video, Viral Android, brands, content, Facebook, Google

Video viral of the week: Adobe parodies pop-up ads in ‘Snakebite’ campaign

April 15, 2016

Adobe has launched a new video ad aimed at marketers and brands, which plays on the high profile ad blocking industry debate. See why it’s our video viral of the week below…

Ads, Video, Viral brands, marketing, video

Global TV trends: BBC and Netflix lead way for recommendations

April 11, 2016

Whether public service or paid-for, the UK’s TV channels are most likely to be recommended by viewers- but Netflix is on the rise, according to new research.

Video, Viral Amazon, BBC, brands, content, Entertainment

Mashable fires staff in major shift to video content

April 8, 2016

Mashable has axed an unspecified number of its staff, as the digital news site embarks on a video content drive.

Content, Video content, Entertainment, Facebook, global, media
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