Facebook planning mid-roll video ads for Live streams
Facebook is testing mid-roll video spots in its live streams from big publishers, as the social network looks for new ways to monetise the popular new trend for user-generated broadcasting.
Video
Rio 2016: Olympics fans turning to YouTube for content [INFOGRAPHIC]
Ahead of the Olympics this summer, new research from Ipsos Mori and Flamingo shows people are turning to online video platforms such as YouTube for content related to big sporting events.
Top tips: 4 factors affecting brands and advertisers as TV shifts to digital
Karen Eccles, Commercial Director UK, Innovid outlines four factors that advertisers should consider as TV continues to shift to digital.
The five types of millennials: From mobile mavens to thrifty traditionalists
Marketers often bundle all ‘millennials’ into the same category, but new research suggests this age group is more diverse and complex than is conventionally assumed.
YouTube ad viewability reaches 93% [INFOGRAPHIC]
Google has revealed the latest viewability stats for its video ad formats, claiming that it is outperfoming the industry by 93% compared to 66% from the rest of the web.
Influencer marketing rules: FTC slaps Warner Brothers for unclear paid content labelling
As influencer marketing continues to grow in popularity, Warner Brothers studio has been reprimanded for not labeling sponsored content produced by YouTube stars, including PewDiePie, to promote a video game.
Amazon tests personalised video ads
Amazon is experimenting adverts with personalised video, showing clips featuring images and text about products the US retailer has detected the user has shown interest in.
YouTube to launch $35 online TV platform next year?
YouTube us panning an online TV platform in partnership with US networks ESPN, ABC, and CBS, according to a news report.
Samsung partners food blogger Jack Monroe for TabPro S campaign
Samsung has launched a new video camapgin to promote its new TabPro S hybrid laptop, recruiting popular food blogger Jack Monroe.
Future tech: 5 ways immersive experiences are changing the marketing rules
The rise of new technologies such as virtual reality, Artificial intelligences and wearables are rewriting the rules of marketing, according to a new report.