Sainsbury’s partners Spotify for #foodancing ad campaign
Sainsbury’s has partnered with Weiden + Kennedy to launch a new music based ad-campaign which is calls a ‘step-change’.
Video
Vine RIP: Twitter officially shuts pioneering 7-second video service
Twitter has closed its Vine app for good, but has incorporated the ‘Vine Camera’ into its standalone app.
Top 10 Facebook 360 videos: BMW leads the way
Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research.
2017 Predictions: Four Ways to Use New Video Technology to Make an Impact
With video expected to account for 69% of all Internet traffic this year, the opportunity for brands to improve engagement with their consumers is huge. Sophie Rayers, EMEA Marketing Director at Brightcove breaks down the video trends brands should be looking to capitalise on in 2017.
YouTube “Super Chat” lets creators make money from comments on live streams
YouTube is pushing its live broadcast feature with a new system that let fans pay to pin their comments to the top of live-streams.
Johnsonville debuts ‘Sausage Dome’ social media contest for ‘Game Day’
Food maker Johnsonville is launching a new content marketing campaign dubbed ‘The Sausage Dome’; a show in which contestants from all around America pitch their Game Day food to six real-life Johnsonville employees.
Instagram Stories gets ads as daily users reach 150m
Instagram will start inserting ads into its new Stories feature, as the Facebook owned social network continues to encroach on rival Snapchat’s territory.
Facebook plans 15 second mid roll ads within videos
Facebook is testing “mid-roll” video advertising, where ads are played after a video has already started, according to news reports.
Orangina pranks customers with #shakethedispenser viral camapign
Orangina has launched a fun and novel experience to encourage consumers to shake their can for a mixed drink.
Wendy’s tunes into Spotify Branded Moments for burger promo
Wendy’s is using Spotify’s new Branded Moments mobile ad product, which targets consumers based on time of day.