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Video

Cannes Lions PR Award: LADBible ‘Trash Isles’ highlights plastic pollution

June 25, 2018

LADBible and Plastic Oceans Foundation created a smart campaign to highlight plastic pollution in the North Pacific ocean with “Trash Isles”, winning this year’s Design and PR Cannes Lions award in the process.

Ads, Content, News, Social, Video, Viral content, Europe, France, global, media

Social and Influencer Lions Winner: Nike takes top prize with ‘Nothing Beats a Londoner’

June 25, 2018

The Cannes Lions award for best of influencer marketing went to a UK-focused Nike campaign that inspired confidence in the capital’s youth.

Ads, Content, Mobile, News, Social, Video, Viral BBC, brands, marketing, media, sport

Cannes Lions 2018: Video highlights from day 4

June 25, 2018

Day four of the Cannes Lions Festival featured talks from P&G chief brand officer Marc Pritchard, talk show host Conan O’Brien and Mekanism CEO Jason Harris, known for the White House’s “It’s on Us” campaign. View the video highlight below…

Ads, Content, Video, Viral video

Cannes Lions highlights: The Power of Big Tech Platforms

June 22, 2018

Do tech giants support open societies or are they a threat to them? Zanny Minton Beddoes, Editor-in-Chief of The Economist, chaired a big debate on the subject at this year’s Cannes Lions.

Ads, Content, News, Social, Video technology

Right to reply: What Instagram’s IGTV means for consumers, brands and creators

June 22, 2018

Instagram’s new launching long form, vertical video platform IGTV is said to be “just like turning on the TV”. Neil Waller, co-founder of influencer marketing platform Whalar, looks at what does IGTV mean for brands, for content creators and for consumers themselves.

Ads, Content, Mobile, Social, Video, Viral advertising, analytics, brands, content, global

Cannes Lions winners: ‘Today at Apple’ wins experience award

June 22, 2018

Apple won the “Brand Experience and Activation” Grand Prix at Cannes Lions for the “Today at Apple” program at its retail stores.

Ads, Content, Video, Viral Apple, music, retail, video

Cannes Lions Highlights: Keith Weed on “pioneering purposeful growth”

June 21, 2018

At this year’s Cannes Lions, Unilever CMO Keith Weed discussed how a ‘founder’s mindset’ is the secret to success.

Ads, Content, News, Social, Video, Viral brands

Cannes Lions Winner: Pedigree ‘SelfieSTIX’ sweeps mobile awards

June 21, 2018

In New Zealand, Pedigree launched a campaign to promote its new SelfieSTIX product which helps dog owners to create perfect selfies with their pets, winning a raft of Cannes Lions mobile awards in the process.

Ads, Content, Mobile, News, Video, Viral Australia, global, images, media, technology

Cannes Lions Winner: How a ‘Corruption Detector became Brazil’s most downloaded app

June 21, 2018

Consumer protection firm ReclameAQUI ran a campaign in to fight corruption in Brazil by offering a smartphone app ahead of an October 2017 general election. The app became the most downloaded in the country, and won this year’s mobile Grand Prix in Cannes Lions.

Ads, Content, Mobile, News, Regulation, Video, Viral Apple, apps, Brazil, Google, media

Cannes Lions 2018: Highlights from day 3

June 21, 2018

Day Three at Cannes Lions 2018 featured Unilever’s Keith Weed, R/GA’s Barry Wacksman, Apple’s Angela Ahrendts and Jane Wurwand, the founder of Dermalogica. View the video highlights reel below.

Ads, Content, Mobile, Social, Video, Viral Apple, video
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