Prigat a leading fruit beverage company in Israel created innovative digital billboards called smile stations. Located in public areas such as train stations, Facebook fans to send real time messages to the smile stations, in the hope to make passersby smile and like the message. The walking by people could physically press the ‘like’ button … [Read more…]
Lacta Chocolate from Greece created a Facebook app that was successful for simple reasons it being simple and shareable and a simple insight. The application invited fans to compare their loved ones with chocolate, customising the Lacta chocolate wrapper with their loved ones names, comparing it to the particular flavour and upload it on the … [Read more…]
What does the future hold for advertising in the UK? This clip from video ad firm Vindico features predictions from key figures in the UK online ad industry, including Guy Philipson at the IAB, Oli Newton at Starcom Mediavest and Hugo Drayton at Inskin.
Yahoo has updated and rebranded its online video site, as the online media firm looks to take on Hulu and YouTube in the video-on-demand market.
With many users now having spent half a decade using Facebook, the social network has taken a more long-term and visual approach to the way it displays profile data. But is it really more usable? Has it managed to avoid a privacy outcry this time? We look at the video evidence…
Details of last week’s partnership between Facebook and Spotify have come to light, with new sign-ups to the music service required to be Facebook members.
Details of last week’s partnership between Facebook and Spotify have come to light, with new sign-ups to the music service required to be Facebook members.
Renren has bought online video sharing site 56.com for $80 million, as the Chinese social networking site looks to boost user engagement.
Sky is to test an online news and sports service next year, dedicated to local content from Tyne and Wear, as the broadcaster looks to capitalise on the demand for local online content and the lucrative online classifieds market.
OnLive, a new online gaming system that gives users access to next-generation games via the internet with no need for a console, has gone live in the UK.