For the first time, clicks on YouTube videos will count towards US singles chart, as the music industry acknowledges the growing influence of online videos in clinching success- such as Gangnam Style and the Harlem Shake.
The rapid take-up of tablets, combined with the growing acceptance of in-game purchasing and virtual currencies will result in an estimated $3.03 billion of sales in 2016, reaching over ten times the $301 million figure calculated for 2012.
With Facebook poised to buy display ad platform Atlas, can the social network rival Google’s Doubleclick? Julie Langley, MD of Results International looks at the implications of the deal on the sector and thoughts on future acquisitions.
New research this week from Thinkbox suggests that on-demand viewing drove up TV viewing to 4 hours per day in 2012. Jerome Rota, SVP of Consumer Products and Services at Twonky looks at changing TV habits, and why people still prefer to watch content on their TVs rather than tablets or PCs.
Mobile video ad views in the US soared last year, growing to 12% in 2012 compared to 2% in 2011, with the majority coming from Apple’s iOS devices, according to a new report.
The Football League (FL) has appointed Sportsyndicator, the sports division of Mediasyndicator, to manage advertising sales for the digital properties of the 86 professional football clubs in the FL interactive network until June 2013.
Tesco is testing a new TV and film streaming service called Clubcard TV.
Twitter has partnered with America Express to launch a new service that lets users buy products if they use a special hashtag within their tweets.
Google has signed a deal with Freesat to launch a YouTube TV channel in the UK, as it looks to rival traditional broadcasters in terms of video ad revenue.
Netflix has taken the web by storm with its new ‘cultural manifesto’, hailed by Facebook COO Sheryl Sandberg as “the most important document to ever come out of Silicone Valey”.