Dawn of ‘wiki weapons’? First 3D printable gun hits internet
As 3D printers go mainstream, one Texas law student has created the schematics for a 3D printable single-use gun, making them freely available online.
Video
Case study: AXE grants Facebook fans with 'multiple girlfriends'
Back in 2011, mens deodorant brand Axe ran a Facebook app campaign in Tunisia that let users update their relationship status with multiple fake girlfriends. This video case study looks at how Axe managed to stay on brand and engage customers in a smart and funny way.
Facebook offers simpler ad targeting with ‘Promoted Page Likes’
Facebook has rolled out its Promoted Page Like system globally, designed to offer a simple paid targeting ad tool for smaller businesses on the social network.
Nielsen tests online TV tracking tool
Nielsen is testing a new tool that lets TV networks track viewing of shows on their websites.
Experian launches cross-channel marketing platform
Experian has unveiled its new global cross-channel marketing platform, offering marketers a one-stop platform to develop and optimise real-time, full service marketing campaigns across channels.
Scoopshot lets publishers check authenticity of user content
Scoopshot, a content crowdsourcing service, has developed a patent-pending technology that automatically analyses user generated still and video images.
Video viral of the week: Budweiser ‘Buddy Cup’ makes Facebook friends a toast away
Budweiser’s latest foray into digital marketing takes an old social custom of toasting with a beer glass- and gives it a modern twist. See why it’s our video viral of the week below…
Video viral of the week: Budweiser 'Buddy Cup' makes Facebook friends a toast away
Budweiser’s latest foray into digital marketing takes an old social custom of toasting with a beer glass- and gives it a modern twist. See why it’s our video viral of the week below…
Online videos ‘drive deeper engagement than text articles’
Consumers are more likely to share, comment and “like” an online video than a text article, with humour the number one reason they interact with video according to new research.
Return Path offers sneak peek into competitors’ email campaigns
Email marketing firm Return Path has launched Inbox Insight offering clients a view of how competitors email campaigns are performing.