Latin America has fastest-growing ad market in world
Overall ad spending in Latin America will jump more than 10% in 2015, outpacing all other regions, according to new data.
Video
News Corp buys Unruly for $176m to boost ad tech
News Corp has bought Unruly for $176m, a UK-based video ad tech firm, giving the media giant the ability to monitor and predict viral ads.
European Programmatic ad revenue up 71%: Mobile and video soar
Total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014, according to new data.
Rise of streaming sticks: Amazon Fire stick, Chromecast and Roku sales soar
Amazon’s Fire TV stick is leading the pack of newly popular streaming TV devices, as more people look for simple and convenient ways of accessing smart TV features, according to new data.
Mobile app use overtakes TV viewing in US
Americans are spending 198 minutes per day using mobile apps this year, compared with 168 minutes watching television, according to new research.
Do free products influence bloggers’ reviews?
Video bloggers are becoming increasingly popular, and their opinions can really make or break brands sales. As a result, many brands are keen to shower popular bloggers with free products to review- but does this encourage favourable reviews? A new report says no…
Video viral of the week: O2 turns England Rugby stars into giants
England sponsors O2 have released a new animated advert to drum up support from supporters, along with a social media campaign.
Kellogg’s turns cereal boxes into virtual reality players
Kellogg’s New Zealand has launched a new campaign that transforms regular boxes of Nutrigrain cereal into Google Cardboard virtual reality mount for mobile phones.
Google Chrome stops Adblock users from skipping YouTube ads
In a controversial move, Google has introduced a new extension to its Chrome browser that prevents AdBlock Plus users from skipping YouTube ads.
YouTube channel under fire for ‘deceptive’ Xbox video blog ads
YouTubers on a popular YouTube channel received hidden payments to promote the Xbox One gaming console on their video blogs, it has been revealed.