UK businesses plan to adopt more AI in next 12 months
60% of UK companies are already using artificial intelligence (AI), or plan to start using it in the next 12 months, according to new research
Ads
Google to label slow websites in Chrome browser?
Websites that load slowly because they are poorly coded could soon be flagged by Google’s Chrome browser.
The age of the unsubscriber – how to keep the faith with customers in the post-GDPR era
Consumers now have more options to cut off an organisation completely – whether that means deleting an app, unsubscribing from emails or other updates, or requesting a company removes every trace of them. Elizabeth Dailing, Senior Director CXM at Quadient looks at how businesses can ensure they stay on the right side of their customers … [Read more…]
‘Uber for graduates’: Toptask launches graduate recruitment platform for employers
Toptask, an online platform connecting employers and university students, has launched a new recruitment service.
Ad placement trends: 91% of Brits want to see ads placed next to high-quality content
Favourability towards brands is highest when ads are placed in high-quality environments, which drops when ads are seen in sub-standard settings, according to new research.
More than half of British small and medium businesses have changed CRM supplier
More than half of small and medium enterprises (SMEs) in the UK have changed customer relationship management (CRM) supplier according to new research.
AudienceProject launches audience building tool
AudienceProject has launched AudienceHub, a new tool designed to help publishers to develop a more sustainable business model by leveraging their own assets to build first-party audiences.
Digital posts disappearing as firms embrace agile work structures
Big global multinationals are turning to new marketing structures as part of their transformation, moving away from traditional functional and hierarchical approaches in favour of organising around the customer experience and the customer journey.
Alibaba breaks records with $30bn sales on Singles Day
Chinese ecommerce giant Alibaba has set a new sales record on Singles Day, the world’s largest 24-hour shopping event.
GlobalWebIndex launches TV reach and frequency tool
Data and analytics firm GlobalWebIndex has launched a new tool designed to measure global TV reach and frequency statistics.