Guest comment: Rethinking The Brand-Agency Relationship
Ben Murphy, UK MD at Quantcast looks at the ways that data can help agencies and brands to better communicate.
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Guest comment: How a set-and-forget mentality can hurt personalisation success
Automation can save time when it comes to personalisation, but as brands such as Adidas and Pinterest have found, it can backfire in embarrassing ways. Mike Austin, CEO & co-founder, Fresh Relevance explores the significance of human oversight when running personalisation at scale and the importance of thinking outside of the box as to what could go wrong with personalisation initiatives at their outset.
Google blocks ‘political affiliation’ ad targeting (but political ads still allowed)
Google has revamped its political ad rules, meaning audience adverts on Google search and YouTube will now be limited to the general categories of age, gender and general location.
Online publishing trends: Digital ad revenues in decline (but non-advertising revenues are increasing)
Digital publishing revenues declined to £113.1m in Q2 2019, a 3.7% fall in comparison to Q2 2018, according to the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte.
Nike pulls products from Amazon to focus on ‘direct personal relationships’
Nike is stopping all sales of its products through Amazon, as the sports brand embarks on a renewed focus on “more direct, personal relationships” with customers.
Analytics skills essential for business survival in ‘data decade’
Professionals will need to learn data science skills to do their jobs and help their companies thrive in the next decade, say business leaders.
Real-time customer intelligence ‘top priority for 2020’
Half of UK business leaders say their biggest priority for 2020 is gaining access to real-time customer intelligence (46%) in order to deliver engaging, personalised experiences for their customers, according to new research.
Top 10 Christmas ads 2019: Very beats John Lewis for emotional engagement
UK clothing retailer Very has beaten John Lewis Christmas ad as the most emotionally enaging Christmas Ad Of 2019, with an animated tale of community spirit and seasonal goodwill, according to new research
Consumers ’35 times more likely to open mobile messages than emails’
Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages than emails, according to new research.
Consumers want brand leadership in tackling climate crisis and social issues
People in the UK are looking to businesses behind the products and services that they consume to play an active role in shaping society for the better and tackle the climate crisis, according to new research.