The current ‘cancel culture’ is increasingly affecting companies as well as individuals and, with scrutiny fiercer than ever on a business’s every decision, more than a third of Brits have turned away from a brand because of its behaviours, according to new research.
TV inflation will reach 7.1% for TV and Digital Video inflation will increase to 6.7% during 2020, according to new research.
Low cost gym operator The Gym Group has optimised its online platforms to support its peak January trading period, partnering with Tribe (formerly SciVisum), a web performance and testing service provider.
The Independent and The Evening Standard have partnered with Wilkinson Sword for a three-month campaign targeting key moments in the news agenda.
This year’s Oscars saw history made, as South Korean film Parasite that made history as the first non-English film to win Best Picture. New data looks at the films, stars and issues that got social media buzz this year.
As the ASA unveils new simplified rules for influencer marketing, Adam Williams, CEO of Takumi, looks at how the ad standards watchdog has impacted the influencer marketing industry.
Pizza brand Dominos achieved a 10 to 1 incremental return on ad spend, increasing customer lifetime value and customer purchases in just three months through a new personalised ad campaign.
Car maker Nissan saw a major increase in conversions and a reduction of -56.4% costs per conversion following partnership with intelligent analytics tool.
![The best (and worst) days for sending press releases in America [INFOGRAPHIC]](https://www.netimperative.com/wp-content/uploads/2020/02/1080x675xpr-clock.png.pagespeed.ic_.pTF0iJVeMP.png)
Performance-based digital public relations agency Cherry Digital conducted an analysis of 4 years of data to investigate the perfect time to blast off press releases by state – to the absolute minute – in order to ensure the highest possible open rates.