In the US , influencers are playing a prominent part in Michael Bloomberg’s Democrat nomination strategy. Mary Keane-Dawson, Group CEO at Takumi, looks at how social media is changing politcal campaigning.
Phrases such as “Happy Friday!” and “To whom it may concern” are among the worst things to include in a work email, according to new research.
As Instagram rolls out its experiment of hidden like counts, how will this move to hide likes affect their future marketing plan? Yuval Ben-Itzhak, CEO at Socialbakers, looks at how brands and influencers can use these measures to measure and grow their community to the best of their ability without the traditional like counts.
Facebook is to allow paid political messages that sidestep ads loophole, as the upcoming US presidiental election this year puts more scrutiny on digital ad campaigns.
Contextual advertising company, GumGum has successfully closed a $22 million funding round, with global marketing veteran and former CMO at Live Nation, Lisa Licht joining the company’s Board of Directors.
Ad tech company Rakuten has revamped its platform, under the new name ‘Rakuten Advertising’, combining affiliate, programmatic and lead generation technology for a more unified suite of products for brands.
Fiverr is launching Logo Maker, a new service that uses AI to instantly match business buyers with automatically personalized logos, based on hand-crafted designs from vetted designers.
Digital frustration and disengagement is turning to apathy as UK consumers drown in too much choice, with more consumers actively seeking time away from smartphones and tablets compared to 2018, according to new research.
The Mobile World Congress (MWC) in Barcelona has been cancelled after a growing number of firms pulled out over coronavirus fears.
‘Techno-creativity’- a combination of art and technology and data can combine to offer truly relevant advertising. Jean-Baptiste Leroux, Global Innovation and Product Director, Wavemaker, discusses how it can be executed correctly, with only one dynamic template made up of multiple dynamic place holders capable of pulling different content assets based on precision data triggers (a mix of design, code and data architecture), enabling advertisers to create an infinite number of individually tailored ad variations.