Ad of the week: Burger King serves up ‘mouldy Whopper’
Burger King’s latest ad campaign takes the bold step of showing its signature burger decaying in a time lapse video to showcase its removal of artificial preservatives.
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Five email marketing trends leading in 2020
Email marketing remains one of the most effective techniques for digital marketers across all types of businesses. Komal Helyer, VP Marketing, Pure360 offers a guide to getting the most of the latest technologies and techniques for successful email campaigns.
Tech job ads plunge by 52% in UK
The number of tech jobs advertised in the UK fell 52% from mid-2019 to the end of the year, according to new data.
TV ad trends: Wednesday ‘highest performing day’ for viewer response
Tying TV to business outcomes is a high priority across Europe, with advertisers tracking an average of 5 KPIs, according to a new pan-European study.
Customer retention tips: Year-round strategies will ensure all your ‘peakies’ are blinders
2019 might not have been the stellar sales year that online retailers were hoping for but positive growth in the last quarter has potentially paved the way for 2020 to “be a lot more positive for online sales growth than it has looked for a long time”. Conor McGrath, Head of UK Clients at post-purchase communications expert parcelLab, looks at the year ahead.
Event report: Salesforce brings LGBTQ+ representation in the media industry to the fore with Stonewall fundraising event
This week, Salesforce hosted its ‘Now You See Me’ event, exploring the representation of LGBTQ+ people in mainstream media, highlighting that there is a greater responsibility on the media to educate society
Fashion and beauty retail trends: Reviews, discounts and photos most likely to drive online purchases
Customers of leading direct-to-consumer brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research.
Guest comment: Lead generation is dead. Long live demand generation.
Is there too much focus on quantity of leads at the expense of quality? John Webb, managing director at Nowse, argues that it’s time for brands to re-focus on the overall customer journey.
Klarna teams up with Lady Gaga in social media promo
Online payments firm Klarna is working with pop star Lady Gaga to promote ‘The Knight Finger’ ring, a fashion item used to symobolise female empowerment to coincide with leap year.
AmazeRealise rebrands as Kin + Carta Connect to align with global growth plan
Digital customer experience firm AmazeRealise is rebranding to Kin + Carta Connect as part of a global reorganisation designed to offer clients end-to-end digital services from digital transformation company Kin + Carta.