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Guest comment: How collaboration tools are affecting office culture

March 16, 2020
Guest comment: How collaboration tools are affecting office culture
Guest comment: How collaboration tools are affecting office culture

Are collaboration tools making businesses more or less productive? As remote working becomes more vital, Matt Saunders, Head of DevOps at Adaptavist, looks at the rise of Slack, Trello and Office 365, and how these news tools can help or hinder productivity.

Ads apps, CRM, video

Sky overtakes P&G to become UK’s biggest traditional advertising spender

March 16, 2020
Sky overtakes P&G to become UK’s biggest traditional advertising spender
Sky overtakes P&G to become UK’s biggest traditional advertising spender

Sky was the UK’s biggest spender in traditional advertising in 2019, according to new data.

Ads, Content, Video, Viral advertising, Amazon, brands, broadband, media

The divide between sales and marketing: Only 41% of marketing info ‘useful for leads’

March 12, 2020
The divide between sales and marketing: Only 41% of marketing info ‘useful for leads’
The divide between sales and marketing: Only 41% of marketing info ‘useful for leads’

Technology businesses in the UK are losing out on potential revenue because there is a disconnect between their sales and marketing efforts according to new research.

Ads content, marketing, media, technology, UK

Optimising ad load: Completion rates up as number of ads falls

March 11, 2020
Optimising ad load: Completion rates up as number of ads falls
Optimising ad load: Completion rates up as number of ads falls

Ad completion rates across Europe are above 90%, while the average number of ads has gone down significantly over the last three years, according to new research.

Ads content, Europe, marketing, video

A third of customers ‘want more than just points for their loyalty’

March 10, 2020
Brand loyalty at risk as Gen Z less tolerant of poor digital experiences during pandemic
Brand loyalty at risk as Gen Z less tolerant of poor digital experiences during pandemic

A third of customers (34%) are demanding more tailored and alternative benefits for their loyalty instead of points – the strongest appeal coming from Millennials and Centennials, according to new research.

Ads Amazon, brands, marketing, UK

Dutch media tech giant Azerion buys Collective Media Europe to boost ad tech in Europe

March 6, 2020

Netherlands-based media and entertainment business Azerion has bought Collective Media Europe.

Ads advertising, content, Entertainment, Europe, media

The ‘naked bake’: Risky pitch wins Greggs Challenge

March 6, 2020
The ‘naked bake’: Risky pitch wins Greggs Challenge
The ‘naked bake’: Risky pitch wins Greggs Challenge

Business students at Northumbria University have won this year’s Greggs Marketing Challenge with a cheeky pitch to develop a “naked bake” campaign inspired by the growing appetite for healthy eating.

Ads, Social marketing, UK

Data-driven sports ad agency STADS launches with soccer legend Del Piero

March 6, 2020
Data-driven sports ad agency STADS launches with soccer legend Del Piero
Data-driven sports ad agency STADS launches with soccer legend Del Piero

STADS, an ad agency specialising in sports, has gone live STADS with the support of Italy football legend Alessandro Del Piero.

Ads advertising, agencies, analytics, brands, content

Takumi bolsters Northern presence with More Media Sales partnership

March 6, 2020

Influencer marketing service Takumi has struck a partnership with More Media Sales, an independent multimedia sales house, to expand its influence in media communities in the North of the UK.

Ads, Social agencies, brands, content, France, Germany

WeChat ‘censored coronavirus-related messages’ since January 1st

March 5, 2020
WeChat 'censored coronavirus-related messages' since January 1st
WeChat 'censored coronavirus-related messages' since January 1st

WeChat, one of China’s most popular social media apps, started to censor messages about the coronavirus a week before officials acknowledged the virus, according to new research.

Ads, Regulation apps, China, content, government, local
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