Australian digital adpend bounces back
Australian Online ad spend across general display, search and classified all rose significantly in the third quarter, as the country reels from the impact of the Covid-10 pandemic.
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Xandr and Meetrics team up to boost programmatic advertising purchasing
Xandr and Meetrics have joined forces to help provide more control of the programmatic purchasing of ad displays for buyers.
2021 colour trends: Designers opting for softer, glowing palettes in troubled times
Shutterstock has unveiled its 2021 Colour Trends report to tell the story of branding, content, and design for the year ahead, showing that champagne, gold and green shades are growing in popularity.
Digital trends for 2021: Baby boomers will rule in permanent shift online
2021 will be the year of Baby Boomers and Gen X, as the pandemic accelerates a more permant shift to online for commerce, finance and social-connectedness, according to new research.
Royal Mail launches video campaign advert in anticipation of festive parcels boom
As Royal Mail gears up for the Christmas rush, the company is launching a TV advert reminding consumers and business customers of the many ways they can send and return parcels this festive season.
Third of UK workers feel their professional development held back by pandemic
A third (36%) of full-time workers feel their professional development has regressed; 28% were due a promotion that has now been put on hold; and just under half (46%) have received no training from their employer during the pandemic, according to new research.
Guest comment: The future is bright, the future is cookieless
As Google prepares to switch off cookies, mobile data is emerging as a privacy-safe alternative for marketers looking to segment audeinces. Freddie Turner, UK Head of Strategy at MiQ, outlines the challenges of privacy-first, cookieless advertising, and how mobile data capabilities can be used to deliver insights-driven, high-performance programmatic campaigns without relying on cookie data. … [Read more…]
YouTube takes on Spotify with ‘Audio ads’: first format for listening
YouTube has launched audio ads, its first ad format for listening on YouTube, to help advertisers reach their audiences with audio-based creative made for that listening experience.
Britain’s youth join forces with digital and tech industry to tackle issues around food poverty
BIMA, the UK’s digital & tech trade body, has announced the launch of BIMA Digital Day 2020, an initiative that brings digital careers to life for 11-16-year olds.< Transforming from a single day into a month-long programme of virtual activities during the month of November, over 10,000 young people in classrooms and home schools around ... [Read more…]
Five social trends for 2021: Marketers must exercise restraint to succeed
Brands that listen, avoid social media stereotyping, deliver on promises and provide engaging customer experiences will succeed in 2021 as the world reels from the Covid-19 pandemic, according to a new report from Hootsuite.