Following the news that Lad Bible is now hiring staff as young as 16, Ellie Morley, marketing executive at APS Group looks at the changes amongst brands and publishers when marketing to millennials, how the term itself is evolving, along with why marketers can’t make assumptions about who these groups are and how to communicate … [Read more…]
The Investigatory Powers Bill, nicknamed the Snooper’s Charter, has been passed by Parliament, courting controversy with some privacy campaigners calling it the “most extreme surveillance law ever passed in a democracy”.
Facebook has discovered three more errors in its ad metrics, following an investigation into how it inflated the average number of times video ads were viewed.
Digital disruption is the biggest challenge faced by organisations today, with almost half (44%) of business leaders believing their organisation will not exist in its current form by 2021, according to new research.
Apple is working on a set of smart glasses similar to Snapchat’s newly launched Spectacles, according to news reports.
Digital agencies in the UK are increasingly concerned that Brexit will lead to a widening digital skills gap, according to a new study.
Gmail has added a new feature that lets iPhone users unsend emails they may have sent in error.
Mark Zuckerberg has hit back against claims that soical media filtering helped Donald Trump win the US Presidential election, by tailoring personal newsfeeds to fit the views of users, rather then suggesting opposing perspectives.
Google has launched a new VR headset in the US, as the Internet giant looks to take on the like of Facebook’s Oculus Rift and Samsung’s Gear VR in the next-gen media sector.
Donald Trump’s shock win in the US presidential election has left many businesses asking: what next? We’ve collected some top comments from key industry figures about the road ahead…