The world-famous Edinburgh Hogmanay Festival, previously voted one of the ‘Top 100 things to do before you die’ by the Discovery Channel, is getting a new brand to celebrate the event’s 25th anniversary.
In a survey of 82 to 94-year-olds, SPF Connect, a charity-funded project to bring senior citizens online, discovered that a staggering 66% of their clients had never touched a computer before.
When it comes to marketing, the financial services industry is often hampered by legislation, regulation, privacy concerns and complexity, but ‘opting out’ of a meaningful social media presence is no longer a realistic option. Claire Wilson at Stratton Craig offers 5 tips for financial brands to create an effective social media strategy.
While many e-tailers may be focusing on the millennial customer experience, they must be careful not to do this at the expense of silver surfers – who in many cases are less fickle customers and more willing to spend than their younger counterparts. Luke Griffiths, General Manager at Klarna UK, looks at the psychological factors … [Read more…]
The rise of the Internet of Things is having a major impact on the growth of food production, according to new research.
Music streaming service Spotify has denied filling popular playlists with ‘fake artists’ in order to save of paying royalties to artists.
This week, Microsoft hosted the Microsoft AI media event in London to discuss the intersection of AI, people and society and Microsoft’s role and responsibility across this growing technology.
Organisations are encountering digital performance problems once every five days, which means they are losing valuable time engaging with consumers, according to new research.
With challenger brands such as Netflix and Airbnb shaking up the marketplace, a new paper from Amaze explores why disruption occurs, how challenger brands are harnessing it to their advantage and the steps businesses need to take to succeed in the future.
Waymo, the self-driving car project run by Google, recently spent some time with the Chandler Police and Fire in Arizona for an “emergency vehicle testing day.”