News Archives

April Fools’ round-up: Tinder height tool, Google plant talk and BBC skips the sex

April 1, 2019

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2019’s pranksters for your viewing pleasure…

Facebook asks governments for help policing internet

April 1, 2019

Facebook boss Mark Zuckerberg has asked governments and regulators to play “a more active role” in policing the internet and the standards of big online companies.

Facebook sheds light on News Feed and advertising algorithm secrets

April 1, 2019

Facebook is rolling out a new feature that explains to users how its algorithms decide what to display in their News Feed, including more information on ad targeting factors.

Right to reply: Can Apple TV+ take Netflix’s crown?

March 26, 2019

This week saw Apple finally unveil its long awaiting Netflix rival. Maria Rua-Agueta at IHS Markit, looks at the state of the current market and how Apple TV + can stand out from the crowd.

Top recruitment tips: How can existing employees help an organisation find new talent?

March 25, 2019

Employees are a company’s largest asset when it comes to finding new talent. Data and insights from current employees can, in fact, help profile desirable new employees and boost current employee retention. Kiran Reddy Pasham, Co-Founder, President and Chief Architect for SplashBI, explains why it all starts with data…

Brands ‘not ready’ to deal with crisis linked to their values

March 22, 2019

Brands aren’t fully prepared to deal with crisis that are intrinsically linked to their values as the priorities of business leaders, marketers and those important to consumers are not aligned.

Instagram debuts in-app shopping feature

March 21, 2019

Instagram has launched an in-app checkout feature for a limited number of brands, making it possible for users to purchase products without leaving the app.

Consumers pay more attention to ‘creatively consistent’ digital campaigns

March 21, 2019

Over 170% more attention paid to standard ad formats that are creatively similar to other digital formats in the same campaign, according to new research.

Tech workers ‘more likely to turn whistleblowers following scandals’

March 21, 2019

The UK’s tech professionals are now more likely to blow the whistle on an employer’s misbehaviour in the wake of scandals in the sector, according to exclusive new research.

End of consoles? Google launches streaming gaming platform Stadia

March 20, 2019

Google has revealed its plans for a video game streaming platform called Stadia, offering games on demand streamed through the cloud and linking up players in Twitch-style viewing.