Mobile Archives

Majority of UK holiday shopping ‘will occur digitally and not in-store’

September 19, 2018

Nearly 85 percent of consumers plan to spend the same or more on gifts as they did last year, with millennials almost 2X more likely to increase spend, according to new research.

Brands ‘need to do more ads on Instagram Stories’

September 18, 2018

Marketers are investing four times less on Instagram Stories than, despite Stories being half the price of posts on a CPC basis, according to new research.

Apple addresses data fears with new privacy features on iOS12

September 18, 2018

Apple has released its latest operating system, iOS12 , featuring Intelligent Tracking Prevention, a placed on customer trust in a climate of fears around data.

AI ‘to create twice as many jobs as it destroys’

September 17, 2018

The World Economic Forum has issued a report stating that over the next decade AI could create almost double the number of jobs that it will destroy.

IoT gains its voice: Smart Home market will hit $15.75 billion by 2023

September 17, 2018

The revenues of smart home as a service will rise to $15.75 billion by 2023, and CSPs will need to turn to consumer voice platforms to stay ahead, according to new research.

Holiday hang ups: Third of Brits getaways affected by mobile app problems

September 14, 2018

Mobile apps played a central role in the British holiday experience this summer, with more than a third of holidaying Brits saying app problems ruin their holiday, according to new research.

Stena Line introduces first AI-assisted vessel

September 12, 2018

As a central part of Stena Line’s efforts to reduce fuel consumption and minimise environmental impact, the company is now running a pilot study where artificial intelligence technology is implemented on board vessels.

Mobile marketers have less than six days to re-engage users before they uninstall

September 7, 2018

Mobile marketers have less than six days to re-engage users before they uninstall, with 40% of users who uninstall an app willing to redownload it further down the line, according to new research.

Why ‘breaking the internet’ shouldn’t be a marketing badge of honour

September 6, 2018

No amount of hype generated from a marketing campaign should be causing websites to crash in 2018, argues Rob Greenwood, technical director, Steamhaus.

AI to spur global economic growth- report

September 6, 2018

Artificial intelligence (AI) could add $13 trillion to worldwide economic output by 2030, equivalent to about 1.2 per cent of additional GDP growth a year, according to a new report.