Measuring success and failure of display ads is crucial for digital marketers- but are the metrics truly accurate? New research suggest that the current IAB viewability standards are ‘inadequate’ and inconsistent approaches across vendors is the industry’s biggest issue.
Total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014, according to new data.
Russia’s anti-monopoly watchdog has accused Google of abusing its dominant position in the market by forcing phone-makers to pre-install its apps on Android phones.
Americans are spending 198 minutes per day using mobile apps this year, compared with 168 minutes watching television, according to new research.
In light of last week’s Apple news revealing the new iPad Pro, the upgraded Apple Watch, and the new app store for the Apple TV, please see below for comments from Kevin Lindsay, Head of Product Marketing, Adobe Target about the impact these new products and features will have on the digital marketing landscape.
The amount spend on internet ads worldwide is catching TV at a rate of growth that could see it become the dominant medium by 2018, according to a new report.
In further evidence of how the ‘Internet of Things’ is spreading to new industries, a new app is helping sheep farmers keep track of their flock via a smartphone app.
Google is launching its second attempt at mobile payments, rolling out a new ‘Android pay’ service across the US this week.
The UK government has launched a national programme called IoTUK which it said will “amplify” the UK’s Internet of Things (IoT) capability.
Apple has revealed its latest range of products, including an iPad Pro tablet with stylus pen, a TV box with its own app store and new iPhones, alongside an app that helps Android users switch over to the Apple ecosystem.