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Mobile

Video viral of the week: Red Bull creates ‘smart payphones’ in Brazil

October 24, 2016

Red Bull is gave regular payphones in São Paulo a digital twist. See why its our video viral of the week below.

Ads, Mobile, Video, Viral Brazil, technology, video

Movistar hires Kantar for granular insights into subscriber viewing

October 24, 2016

Spanish telecoms operator Movistar+ has signed an agreement with Kantar Media to design, deploy and manage a proprietary audience measurement service.

Ads, Mobile advertising, agencies, analytics, Australia, Germany

End of the road: Apple to axe smart car plans?

October 19, 2016

Apple’s long-rumoured smart car project could be ditched, as hundreds of members of the team working on it have left or been reassigned, according to a news report.

Mobile Apple, smartphones

Now that the EU has outlawed network-wide ad blocking, will advertisers and ad tech companies just carry on regardless?

October 18, 2016

Oliver Gold, Commercial Director at YOC considers the implications for ads across mobile devices now that the EU has outlawed network wide ad blocking. Does it mean that advertisers will carry on as they have been doing before with pushing out unwanted and unwelcome ads to consumers or does it mean that ad tech companies … [Read more…]

Ads, Mobile, Regulation advertising, apps, Christmas, content, CRM

Who are the world’s most influential social media personalities?

October 18, 2016

With the inexorable rise of online influencers, apple tree communications launches its latest Social Scene report, uncovering those individuals that wield most influence in social channels.

Ads, Content, E-commerce, Mobile, Social Apple, brands, Facebook, France, Germany

Alibaba lets VR shoppers pay via nodding

October 17, 2016

Chinese ecommerce giant Alibaba is working on a new payment method that lets shoppers wearing virtual reality headsets make payments without removing the devices.

E-commerce, Mobile ecommerce, technology

SEO split: Google mobile and desktop search to show different results

October 17, 2016

Google is completely splitting its search index into two distinct versions: a rapidly updated mobile one, and a separate, secondary search index for the desktop web.

Mobile, Search advertising, digital marketing, Google, marketing, Search

Baidu debuts medical chatbot for doctors and patients

October 17, 2016

Chinese search engine giant Baidu is launching a “conversational” medical chatbot designed to make diagnosing illnesses easier.

Mobile, Search Android, China, local, Search

Sky expands into VR with Jaunt partnership

October 17, 2016

Cinematic virtual reality firm Jaunt has struck a content deal with investor Sky that will see it launch a Sky World section within the Jaunt app.

Mobile, Video Android, content, smartphones, UK

Yandex pre-installs AI features into Android phones

October 17, 2016

Russian search engine Yandex has launched a number of AI-powered services as it looks to rival Google in the mobile search market.

Mobile, Search Android, apps, content, Europe, Google
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