New start-up uses soundwaves to send targeted mobile ads
Malaysian sound tech firm VAV has secured $557,000 in funding to expand its audio-based mobile targeting platform.
Mobile
Medium cuts staff by a third to tackle “broken ad system”
Publishing platform Medium is cutting a third of its staff and closing two US offices as part of a major reshuffle to tackle a “broken” ad-based revenue system.
Top smartphone operating systems in the US
Android extended its lead over iOS as the top smartphone operating sytem in the US during 2016, according to new research from Nielsen.
Pokémon Go and Mario Run drives App Store sales up 40%
Apple’s App Store generated record revenues of almost $30bn in 2016 driven by the success of games such as Pokémon Go and Mario Run, according to new data.
L’Oreal smart hairbrush “listens” for breaking hair
Kérastase has launched a smart hairbrush that listens for breaking hair, but it comes with a hefty price tag.
Top 10 smartphone apps in the US
Facebook and its standalone messenger app were the top two apps in the US last year, according to new research from Nielsen.
Wendy’s tunes into Spotify Branded Moments for burger promo
Wendy’s is using Spotify’s new Branded Moments mobile ad product, which targets consumers based on time of day.
Snapchat partners MOAT to boost video ad measurement
Snapchat has partnered with ad verification specialist MOAT in the UK and France to offer third-party measurement for its video advertising.
KFC turns to Instagram for “Kentucky Fried Football Challenge”
KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the “Kentucky Fried Football Challenge”.
Music streaming ads “worth $220m” to advertisers
Streaming content to mobile devices is worth $220m to advertisers, with much of it linked to “moods and moments” according to new research.