Brits want AI to help choose their holidays
The travel sector is being urged to invest in artificial intelligence (AI) to improve the booking process, as more than a quarter of UK holidaymakers find it too difficult to pick the perfect destination.
E-commerce
Top ecommerce tips: Putting the AI in retail
Just a decade ago, the term Artificial Intelligence (AI) sounded like something out of a Hollywood sci-fi blockbuster. In recent years we’ve seen much hype around AI, with applications disrupting all industries as we know them, including retail. But are retailers making the most of the technology’s potential? Geoff Hueter, CTO at Certona, looks at … [Read more…]
Slow site speeds hamper online retailers this festive season
More than half (54%) of the UK’s top online retailers are completely unprepared for the Black Friday sales surge, rating as “Poor” for key performance metrics such as page loading speed, according to new research.
Black Friday email tips: Brands must focus on emotions, not just deals
Invoking emotion, as well as offering attractive deals, holds the key to breaking through to UK consumers facing email overload this Black Friday and Cyber Monday, according to new research.
Black Friday trends: Facts, stats and predictions [INFOGRAPHIC]
Black Friday is just over a week away. What started as a US shopping event after Thanksgiving has become a major global event. This infographic looks at some of the biggest stats that marketers need to know.
UK consumers experiencing Black Friday fatigue due to extended deals
Just one in five UK shoppers plans to use a price comparison website (PCWs) on Black Friday according to new research.
eBay sees rise of “Generation Phygital”: 52% prefer books, CDs and DVDs over digital media
Brands are set to benefit from a revival of physical media as the nation’s entertainment format of choice, with over half (52%) of Brits now preferring physical books, music, film/TV and video games to digital downloads.
Top tips: Are your insights falling into the Black Friday black hole?
Does data analytics offer any value at all on the busiest shopping day of the year? Most definitely, if you want to deliver the fastest, slickest and most effective shopping experience, insists Duncan Keene, UK Managing Director, ContentSquare.
Single’s Day trends: $25bn spent in one day
Shoppers in China spent $25.3bn in one day on Saturday, smashing previous records for the world’s largest retail event which is now four times bigger then Black Friday.
Is Singles’ Day the new Black Friday?
November 11th is the biggest shopping day in the world – China Singles Day. Abi Jacks, Director of Marketing at Rakuten Marketing UK looks at what this means for the UK and why should marketers care about it.