Google expands Duplex to web: Voice assistant can now buy you movie tickets
Google is expanding its Duplex service, moving “beyond voice” and coming to the web, letting users buy movie tickets with a few commands.
E-commerce
Hitachi and Barclays launch next-generation finger vein scanner
Barclays has unveiled their enhanced finger vein scanner, developed in collaboration with Hitachi using VeinID infra-red technology.
Nike pulls products from Amazon to focus on ‘direct personal relationships’
Nike is stopping all sales of its products through Amazon, as the sports brand embarks on a renewed focus on “more direct, personal relationships” with customers.
Wednesday ‘marks the start of growing Black Friday bonanza’
Black Friday is set to be bigger than ever, and could start as soon as this Wednesday – as last year searches for ‘Black Friday’ on ebay.co.uk shot up by 73% overnight on Wednesday 14th November, just under a week and a half ahead of the official occasion.
What are shoppers planning for Black Friday? [INFOGRAPHIC]
With Black Friday soon approaching on 29th November, what can advertisers and retailers expect from shoppers this year, as they grow more savvy to the sale? New research uncovers some surpsing trends.
Digital Christmas: 54% of shoppers will use mobile devices to help buy gifts
Christmas adverts remain crucial to brand success, making it imperative for advertisers to target and spend judiciously this festive season, according to new research.
Basket abandonment email reminders: Conversion rate ‘4 times higher on Black Friday’
Average conversion rate from basket abandonment email reminders was four times higher on Black Friday, at 45%, according to new research.
4 last-minute affiliate marketing tips for Black Friday
Black Friday is almost here, but that doesn’t mean it’s too late to fine tune your affiliate campaign to maximise sales on the big day. Virginia Rizzi is a Performance Marketing Manager at digital marketing agency Glass Digital, and has overseen countless seasonal affiliate campaigns for a whole host of major national clients. Here, she … [Read more…]
Generating new customers ‘biggest concern for UK SMEs’
A third of small to medium size enterprises do not have a website to enable discovery, while 71% do not manage a search engine listing or map listing for their business, according to new research.
Black Friday and Christmas: Online retail sales ‘could be flat’- IMRG
IMRG’s online retail sales forecast for the Black Friday period 2019 puts growth of 2% to 3%, but with a very real possibility it could be flat, with December expected to grow just 1-2%. Andy Mulcahy, Strategy and Insight Director, IMRG, provides an in-depth look at the festive season.