The Coronavirus outbreak has forced brands to entirely change their marketing plans. But just how do you run a marketing campaign during a global pandemic when your customers (and staff) are locked down at home? Here are several examples of companies who are stepping up, giving back, and transforming in order to deliver value to … [Read more…]
In today’s world of more flexible working, on-demand warehousing has grown in popularity with platforms such as Flexe and Ware2Go. Will Schneider, Founder of Fulfillment Companies, weighs up the increased flexibility and lower costs versis the loss of control these new platforms bring.
Traffic to online grocery stores shot up +84% in the last week, contributing to an overall +161% increase in visits since February 16th as the outbreak started to global, according to new research.
London-based global AI food technology start-up Spoon Guru, the has announced the launch of a new ‘Immunity Support TAG’ in the wake of Covid-19, to help consumers find foods online and in stores to strengthen their immune system.
Coronavirus-triggered social distancing, isolation and lockdowns have driven-up the use of financial apps in Europe by 72% in a week, according to new data.
The research, from Greenlight Commerce and BigCommerce, questioned 100 UK-based eCommerce decision-makers within the D2C sector, found that brands expect to waste £146k on poor eCommerce planning and £158k on poor eCommerce execution next year. The survey finds that D2C retailers expect to allocate £1.198m on eCommerce projects in 2020, but almost a third (31%) … [Read more…]
Sustainable fashion has seen a surge in interest with influencer mentions increasing by 55% and mentions of secondhand fashion increasing 137%, but fast fashion remains as big as ever with UK influencers, according to new research.
Online services marketplace Bark is launching into three new global markets: Australia, New Zealand and Singapore, further expanding its global presence to eight markets.
Online retailer The Hut Group and technology company, and Laybuy have announced a partnership to offer THG customers access to Laybuy’s flexible payment platform which spreads the cost of purchases over six weekly payments, completely interest-free.
With reports of store closures on the rise, and many countries on lockdown, luxury retailers need to make sure they’re running as an effective omni-channel business. Shalina Ganatra, Senior Consultant UK at Wunderman Thompson Commerce, looks at what the luxury sector can do to prepare itself for the impact of Covid-19.