Over half of population in the Americas now watching Netflix
Netflix’s strongest markets are in the Americas, where the platform can claim that over half of internet users are watching the service, according to new research.
E-commerce
Specialised product ads: Ad spend soars in paid social and search
Online retail advertisers are flocking to specialised product focused ads on the likes of Facebook, Instagram and Google according to a new global study of search and social advertising.
9 in 10 brits to shop online this Christmas- report
A new survey has revealed that a massive 89.68% of shoppers say they will do their Christmas shopping online this year, with 73.04% preferring Internet ordering to battling the high street queues.
Black Friday ‘now biggest shopping day of the UK holiday season’
Black Friday is now the UK’s biggest online shopping day of the festive season, with online revenues set to hit £901 million ($1.1 billion) this year, according to new research.
Mothercare revamps website for omnichannel experience
Mothercare has launched two new consumer websites, built in partnership with Astound Commerce.
Amazon adds 60 new dash buttons as demand grows “exponentially”
Amazon has added 60 new Dash buttons to its US library, giving brands such as Coca-Cola and Purell a smart fridge magnet that lets consumers reorder stock at the touch of a button.
Halloween fancy dress searches: ‘Suicide Squad’ and Trump tops list
Over half a million Brits have already started researching online for this year’s Halloween costume, with ‘clever ideas’ and popular culture topping the list, according to new research.
How audience intelligence can boost the luxury market
As audience intelligence becomes more sophisticated, how can brands make use the technology to better target customers? This new report from EntSight looks in to how one sector is already seeing the technology make a difference.
End of the wallet? Half of Brits carry less than £5 as cashless takes over
More than two in five people (43 per cent) say they keep less hard cash in their pockets than they did two years ago, according to new research.
Alibaba recruits big brands in Singles Day event extravanganza
Ahead of this years’ ‘Singles day’ shopping spree next month, Chinese ecommerce giant Alibaba gathered 80 top Chinese and international fashion and lifestyle brands in Shanghai to pull off an interactive, large-scale fashion show.