Unilever buys haircare brand part-owned by Jennifer Aniston
Unilever has bought Living Proof, a hair care brand that has received investment from Friend’s star Jennifer Aniston.
E-commerce
Amazon makes first public drone delivery (in just 13 minutes)
Amazon has made its first commercial delivery via drone with no human involvement, delivering to a single single fulfilment centre in Cambridge, UK.
Top 10 supermarkets on Instagram: M&S UK’s favourite
M&S leads the way on Instagram in the run-up to Christmas with 497,000 followers, data from social media analytics platform Iconosquare has revealed.
Top Christmas email campaigns: Waitrose tops the table for the second year
With the holidays fast approaching, annual research from email service provider, Mailjet, has revealed that Waitrose is ahead of other supermarkets in the email campaign stakes as it vies to be consumers’ choice for Christmas dinner this year.
Dual screening Christmas: Bake Off, Strictly and Sherlock will power “sofa spending ” this winter
Seasonal TV specials are set to power dual screening over the Christmas period, with both traditional broadcasters and streaming-only sites exerting a huge impact on shopper behaviour, according to new data released today by eBay Advertising.
Last minute Christmas: 40% of festive shoppers still up for grabs
The UK is a nation of last minute present purchasers, with new research revealing that there are still lucrative opportunities for merchants to snap up a chunk of the nation’s festive spend.
Amazon beats high street rivals for weekend’s prime time advertising
Amazon was the biggest advertiser during last weekend’s prime time TV, airing more than 2 hours and 9 minutes of ads, according to new research.
Retailers “missing value of customer journey with last-click focus”
The majority of online retailers attribute sales solely on a last-click basis, despite data indicating marketing budgets could yield better results if spent across the customer journey, according to new research.
2017 ecommerce tips: 4 tips to overcome Brexit uncertainty
You can’t control the Brexit process, but some things are within your power, like your location, technology, profitability and logistics. Philip Rooke, CEO of Spreadshirt, offers four tips for retailers looking to get the most out of 2017 as the UK starts the process of leaving the EU.
Mobile commerce trends: Retailers not fully maximising mobile revenue
Smartphones are rapidly increasing their share of online retail traffic in Europe, with a 54% year-on-year increase in visits to retail sites from smartphones in 2016, according to Adobe’s 2016 Mobile Retail Report.