Brits ‘will give hacked sites a second chance’
The vast majority of people (85%) would still consider using a site or service that had been involved in a data breach, according to new research.
Regulation
White paper: Countdown to GDPR- positive compliance and best practice data management
Bench, a St Ives company, has launched its latest ‘Ask the Experts’ report in the form of a guide designed to provide clear and positive solutions for companies looking at where to start and how to comply with the General Data Protection Regulation (GDPR).
Most Brits want stricter rules on online tracking and data sharing ahead of GDPR
Ahead of the new General Data Protection Regulation (GDPR) taking effect in May 2018, new research reveals 62 per cent of UK consumers want stricter rules surrounding data collected about people’s online behaviour (sites they visit, ads they click and purchases they make).
Premium publishers trump Facebook and Twitter for trust, transparency, and engagement
Consumers rank premium publishers far ahead of Facebook and Twitter for trust, transparency and engagement, according to new research.
Facebook denies listening to user conversations on mobiles
Facebook has denied evesdropping on app user’s conversations to target adverts, following claims from users that they received suspiciously timed promotional messages.
Geordie Shore star broke ad rules on Snapchat
Geordie Shore star Marnie Simpson has UK advertising rules with some of her recent posts on Snapchat, failing to reveal that the posts were adverts for products.
IAB UK launches “Gold Standard” to clean up online advertising
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take.
Adobe teams up with 15 ad tech firms to make all fees transparent
Adobe has partnered with 15 inventory suppliers, including supply-side platform (SSP) and exchange partners, to offer advertisers full supply side transparency.
Advertising trade bodies unite to fight ‘annoying ads’
The Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers have come together to tackle four desktop and eight mobile ad units are “annoying, interruptive or obstructive.”
Uber app tops chart despite London ban (but competitors also thrive)
Uber’s app has soared to first place within the App Store Travel category, according to data from Hitwise, indicating London passengers are still keen to use the firm’s services despite having its license stopped in the city.