As the EU’s General Data Protection Regulation (GDPR) comes into force this week, searches on the subject increased by 700% globally in the last year. Around the world, Google searches for GDPR increased from 250,000 to more than 2 million, according to new data from online marketing platform, SEMrush.
Just 42% of European consumers trust companies to use their personal information responsibly, as businesses are developing a ‘two tribes’ approach to implementing GDPR, according to new research.
With the headlines full of stories about how unprepared marketers are for GDPR, new research from Databoxer gets to the crux of what British consumers hate people doing without getting permission first — whether it’s brands or even friends, family and strangers.
With a week until GDPR hits, there is a correlation between ‘bring your own device’ (BYOD) schemes and increased cybersecurity risk in small businesses, according to new research.
GDPR awareness is at its highest level since 2016 and 81% of marketers feel prepared, but 7% say their employers still have no plan in place, according to new research.
As the GDPR deadline approaches, many brands are scrambling to send out emails enticing people to re-opt-in to their marketing messages. Komal Helyer, director at marketing automation suite Pure360 explains why this is not necessary for brands to be GDPR compliant and is alienating consumers.
With GDPR coming into effect in just over a week from today, 85% of firms in Europe and the United States will not be ready on time, according to new research.
The World Federation of Advertisers (WFA) has launched new guidance designed to help brands ensure their advertising reflects a more progressive portrayal of both sexes.
With less than 10 working days to go to GDPR D-Day, small businesses are feeling the pressure most, according to new research.
Emma Newman, VP, UK, PubMatic, outlines the most effective tactics media sellers and media buyers should employ today to fight not only basic fraudulent activity but the ever-evolving, more complex forms of fraud that bad actors are constantly introducing to the online advertising ecosystem.