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Content

The trust crisis: Most people don’t believe companies have their best interests in mind

September 10, 2018

The majority (59%) of customers believe their personal information is vulnerable to a security breach, and 54% don’t believe that companies have their best interests in mind, according to new research.

Ads, Content, Regulation security, technology, UK

Online advertising whitepaper: demystifying premium video

September 7, 2018

Is spending more on a premium video ad worth it? A new whitepaper looks at what sets premium video apart from other media, and highlights why it is more accessible than the market might currently perceive.

Ads, Content advertising, agencies, brands, Europe, media

Mobile marketers have less than six days to re-engage users before they uninstall

September 7, 2018

Mobile marketers have less than six days to re-engage users before they uninstall, with 40% of users who uninstall an app willing to redownload it further down the line, according to new research.

Ads, Content, Mobile apps, Entertainment, games, global, Travel

Why ‘breaking the internet’ shouldn’t be a marketing badge of honour

September 6, 2018

No amount of hype generated from a marketing campaign should be causing websites to crash in 2018, argues Rob Greenwood, technical director, Steamhaus.

Content, Mobile, Regulation, Social advertising, marketing, video, YouTube

Top tips: What marketing pros can learn from the Great British Bake Off

September 6, 2018

With Britain’s best-loved show making its triumphant return, Gemma Sowerby, consultant at LEWIS Global Communications and Director of Women in Media looks at what marketing professionals can learn from the Great British Bake Off.

Ads, Content, News, Social agencies, content, Entertainment, global, marketing

AI to spur global economic growth- report

September 6, 2018

Artificial intelligence (AI) could add $13 trillion to worldwide economic output by 2030, equivalent to about 1.2 per cent of additional GDP growth a year, according to a new report.

Ads, Content, Mobile, News analytics, Europe, global, technology, Twitter

Influencers go mainstream: YouTube star Joe Sugg on BBC’s Strictly

September 6, 2018

Influencer marketing has become big business in recent years, particularly in reaching a younger audience, but one YouTuber looks set to bridge the demographic divide by taking part in primetime TV show ‘Strictly’ on the BBC.

Ads, Content, News, Video, Viral BBC, Entertainment, marketing, media, YouTube

Marketing agencies: 4 ways your clients are ‘really’ judging your performance

September 6, 2018

What metrics are clients using to judge your marketing agency on? Natalia Selby, Marketing Executive at Mediahawk,  looks at qualified leads, pipeline contribution, cost per acquisition and year-on-year growth and how to meet your clients expectations.

Ads, Content, Mobile, News, Social advertising, agencies, analytics, email, Google

Over half of teens are influenced by ethics when buying a brand

September 6, 2018

The majority of teenagers are influenced by ethics when buying a brand, with most either deliberately buying or deliberately stopping using a brand because of its ethics, according to new research.

Ads, Content, E-commerce, News, Regulation brands, marketing, UK

Nike gets political: Social media storm after recruiting former NFL star Colin Kaepernick

September 5, 2018

Nike has taken a bold step with its latest advertising campaign, recruiting controversial former NFL star who was one of the first to kneel during the US national anthem before matches to protest movement against racial injustice in the country.

Ads, Content, Social, Viral advertising, media, sport, Twitter
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