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Content

Mickey Mouse gets 360 VR game for 90th birthday

November 28, 2018

Blend Media’s interactive 360 VR platform has built an engaging ‘treasure hunt’ as part of a world-wide celebration honouring Mickey Mouse’s 90th anniversary.

Ads, Content brands, content, global, media, video

YouTube launches ‘Pods’: Skippable back-back video ads

November 28, 2018

YouTube has announced a new ad format called ad pods, which are served on longer form content and stack two skippable ads back-to-back.

Ads, Content, Mobile, Video content, video, YouTube

Not just for Christmas: how major retail events can trigger year-round success

November 27, 2018

Ahead of the biggest shopping period of the year, Niall Moody, UK Sales Director at Nano Interactive, explains how using AI-powered tools to get to know the target consumer on a holistic level.

Content, E-commerce, Search advertising, Amazon, apps, brands, Christmas

Black Friday foot traffic falls in US (but online breaks records)

November 27, 2018

Foot traffic to retail stores in the US fell on Black Friday this year, but this was offset by online sales breaking records.

Ads, Content, E-commerce analytics, retail

Where’s Mark? MPs ‘empty chair’ Facebook boss at fake news inquiry

November 27, 2018

Politicians from nine countries have put out an empty chair in protest at Facebook founder Mark Zuckerberg’s failure to appear at a hearing today.

Ads, Content, Regulation, Social agencies, Brazil, Facebook, France, media

Quarter of Europe’s small firms ‘to completely reinvent market offering’ in next five years to stay afloat

November 27, 2018

Europe’s small and medium sized businesses (SMBs) are fundamentally re-evaluating their market offerings as they aim to keep pace with consumers’ demands in the digital age, according to new research.

Ads, Content Europe, Italy, Regulation, technology

European publishers expect video, native and mobile ad formats to grow 26% next year

November 26, 2018

European publishers believe revenue generated by video, native and mobile formats will grow by more than a quarter (26%) over the next 12 months.

Content advertising, content, Europe, Facebook, France

Marie Claire launches ’Edit’ shopping platform

November 26, 2018

Fashion and beauty magazine brand Marie Claire UK has launched an online fashion aggregator platform: Marie Claire Edit.

Ads, Content, E-commerce advertising, brands, content, global, media

Teespring and YouTube expand merch integration for YouTube creators in the UK

November 26, 2018

YouTube has struck a partnership with custom merchandise company Teespring that lets creators directly sell merchandise through their channels, without viewers ever leaving the page.

Content, E-commerce, Video content, France, Germany, Italy, Spain

Paco Rabanne targets Instagram shoppers with ‘immersive Christmas Market’

November 23, 2018

Paco Rabanne is launching a ‘fragrance-inspired’ Christmas Market, which will pop up in four locations across the nation over the Christmas period, designed to boost awareness and enourage Instragram photo opportunities.

Ads, Content, Social, Viral Christmas, global, marketing, media, UK
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