Content Archives

Snapchat showcases VR ‘Lego wear’ in pop-up shop

February 14, 2019

This week, a playful pop-up in Fitzrovia showcases the latest cutting-edge retail technology with Snapchat LEGO WEAR, immersing shoppers in an augmented reality fashion boutique experience.

Six-second ads: The secret to success

February 14, 2019

Why do some six second ads fail to engage while others make an impact in such a short space of time? New research uncovers six key factors that can make a difference in this increasingly popular ad format.

Harrods or Greggs? What your dating app says about you

February 13, 2019

As Valentine’s Day comes around once more, new research looks into the social media habits of dating app users, and the brands they are most likely to interact with.

Verizon Media uses VR and 360º video to bring Abu Dhabi’s tourism destinations to life

February 13, 2019

Verizon Media has launched a new VR 360º video experience, offering users the opportunity to virtually explore some of the biggest tourist attractions in Abu Dhabi.

Procter & Gamble becomes UK’s largest ad spender

February 12, 2019

Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data released today. Sky overtook the consumer goods corporation in 2017, but now comes in at second place.

Continued transparency concerns “will influence digital ad spend in 2019”

February 12, 2019

Media quality transparency has been found to be the greatest threat to advertising budgets according to brands (83.3%) and brand safety – delivering ads adjacent to risky ad content – the biggest threat according to agencies (72.7%), according to new research.

Bigger than splitting the atom? $219bn ‘already invested in AI’

February 12, 2019

In 2018 global AI spend by businesses hit $219bn with US businesses investing $91bn and the UK lagging behind at $12bn, according to new research.

Right to reply: Misleading online ads by booking agents the tip of the iceberg

February 8, 2019

The CMA’s crackdown on hotel booking sites this week, over misleading advertising practices. Alexei Lee, head of communications at Fat Media, warns that it’s just the tip of the iceberg.

Snapchat comeback: Chat app beats estimates and stems decline in users

February 7, 2019

Snapchat smashes revenue estimates as users and messages soar in lockdown

Despite a tough year for the company and intense competition from the likes of Instagram and TikTok, Snap latest results seem to indicate a resurgence for the platform.

Spotify revenues soar 30% as paid subscribers hit 96m

February 7, 2019

Spotify ended the year with 207 million monthly active users (MAUs) including 96 million premium subscribers, marking a rise of 29% and 36% year-on-year, respectively.