Top email marketing webmailers: Gmail, Microsoft and Verizon lead the way
Gmail, Microsoft and Verizon are the leading webmailers in the UK, US and Europe, but there are significant differences in the services used in some European markets.
Content
15 tech predictions for the next decade: Amazon 5G, VR meetings and brain-controlled devices
By 2021, algorithmic and anti-bias data auditors emerge to tackle “pale, male and stale” artificial intelligence, reveals CCS Insight in its predictions for 2020 and beyond.
Top tips: Finding the profit in personalisation
Personalisation is nothing new, however, it’s something that many organisations fail to get right, particularly when it comes to the basics. Craig Summers, Managing Director, Manhattan Associates explains how inept personalisation can affect the bottom line.
New Shutterstock tool ‘Smart brief’ speeds up creative ad process
Shutterstock has launched Smart Brief, a new streamlined and guided experience to improve the quality and speed of the briefing process.
Top tips: How to visualise an edge in today’s cut-throat customer race
Michael Allen, VP and EMEA CTO at Dynatrace looks at why retailers should adopt capabilities that enable them to visually replay the customer’s digital experience and see exactly how a problem is affecting them.
Bidstack expands into US with programmatic gaming ad platform
London-based ad tech company Bidstack has launched in the US, providing in-game programmatic ads for brands.
GDPR update: Pre-ticked cookie consent forms banned
A new European court ruling has banned pre-ticked cookie consent forms under GDPR rules.
Guest comment: Google bids Goodbye to the Average Position Metric
As of 30th September, Google’s ‘average position’ metric was retired to make way for ‘prominence metrics’. This change may be viewed as a serious concern for advertisers but Marin Software’s Head of Marketing, Wesley MacLaggan, showcases how it is possible to transition from one metric to the other seamlessly and without impacting success.
Rise of streaming Christmas ads: 1 in 4 shoppers ‘watches zero live TV’
The beloved Christmas advert could have a reduced impact on shopper spending unless significant investments are made into targeting shoppers on streaming platforms, according to OpenX.<