Favourability towards brands is highest when ads are placed in high-quality environments, which drops when ads are seen in sub-standard settings, according to new research.
More than half of small and medium enterprises (SMEs) in the UK have changed customer relationship management (CRM) supplier according to new research.
AudienceProject has launched AudienceHub, a new tool designed to help publishers to develop a more sustainable business model by leveraging their own assets to build first-party audiences.
Big global multinationals are turning to new marketing structures as part of their transformation, moving away from traditional functional and hierarchical approaches in favour of organising around the customer experience and the customer journey.
The global battle for direct-to-consumer video supremacy is shaking up, with big new players such as Disney and Apple TV+ entering the fray. New research looks into the global landscape for the future of video.
John Gillan, Managing Director, Northern Europe, Criteo looks at traditional sales periods like Black Friday and how they compare to newer trends such as Singles Day, and the lessons retailers can learn from sales peaks in the Golden Quarter.
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