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Consumers ’35 times more likely to open mobile messages than emails’

November 19, 2019
Consumers '35 times more likely to open mobile messages than emails'
Consumers '35 times more likely to open mobile messages than emails'

Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages than emails, according to new research.

Ads, Content apps, brands, global, media, Privacy

Consumers want brand leadership in tackling climate crisis and social issues

November 18, 2019
Consumers want brand leadership in tackling climate crisis and social issues
Consumers want brand leadership in tackling climate crisis and social issues

People in the UK are looking to businesses behind the products and services that they consume to play an active role in shaping society for the better and tackle the climate crisis, according to new research.

Ads, Content advertising, Amazon, BBC, brands, Google

Basket abandonment email reminders: Conversion rate ‘4 times higher on Black Friday’

November 18, 2019
Basket abandonment email reminders: Conversion rate ‘4 times higher on Black Friday’
Basket abandonment email reminders: Conversion rate ‘4 times higher on Black Friday’

Average conversion rate from basket abandonment email reminders was four times higher on Black Friday, at 45%, according to new research.

Content, E-commerce email, technology

Instagram hides likes from some users as test goes global

November 18, 2019
Instagram hides likes from some users as test goes global
Instagram hides likes from some users as test goes global

Instagram is hiding the number of likes on some posts across the world as part of a global trial to assess out how it can “remove pressure” on users.

Ads, Content agencies, Australia, brands, content, global

PrettyLittleThing appoints Journey Further to drive digital performance

November 14, 2019

Fashion RetailerPrettyLittleThing has appointed performance marketing agency, Journey Further, to provide strategic consultancy across its international PPC, programmatic and SEO channels.

Ads, Content, Search Australia, France, marketing, retail, UK

Christmas ad season: John Lewis teams with Waitrose for first time with ‘Excitable Edgar’ dragon

November 14, 2019
Christmas ad season: John Lewis teams with Waitrose for first time with ‘Excitable Edgar’ dragon
Christmas ad season: John Lewis teams with Waitrose for first time with ‘Excitable Edgar’ dragon

John Lewis has launched its first ever joint Christmas ad with partner Waitrose featuring an excitable young dragon who derails festivities with his fiery breath.

Ads, Content, Video, Viral Amazon, brands, Christmas, Facebook, UK

JICWEBS adds big names to Blockchain ad transparency scheme

November 14, 2019
JICWEBS adds big names to Blockchain ad transparency scheme
JICWEBS adds big names to Blockchain ad transparency scheme

JICWEBS Blockchain Pilot program, a cross industry committee for creating trust in digital advertising, has added Mindshare, Zenith, OMG and Havas to its project.

Ads, Content, Regulation advertising, agencies, media, technology, UK

eSports hits cinemas worldwide with CineLeague initiative

November 14, 2019
eSports hits cinemas worldwide with CineLeague initiative
eSports hits cinemas worldwide with CineLeague initiative

Cinema is about to get interactive with the launch of CineLeague – an international esports tournament hosted, broadcast and centred around movie theatres.

Content, Video content, Entertainment, local, marketing, UK

2020 predictions: TikTok rises, VR breakthrough and social commerce soars

November 13, 2019

With 2019 coming to an end, Socialbakers’ CEO Yuval Ben-Itzhak reflects on the year in marketing, and comments on what marketers can expect in his 2020 predictions.

Ads, Content, Mobile, Social, Video advertising, brands, content, Facebook, marketing

Instagram takes on TikTok with Reels

November 13, 2019
Instagram takes on TikTok with Reels
Instagram takes on TikTok with Reels

Instagram has launched a new short 15-second video tool, as the social media app looks to emulate the growing popularity of China’s TikTok.

Content, Mobile, Social, Video advertising, brands, Brazil, China, content
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