YouTube creates new ‘edgy’ adult content ad category for brands
YouTube is letting advertisers interested in “edgier content” to run ads next to such videos on its platform, as it looks to address brand safety fears.
Content
UK viewers rate Aldi’s Amazing Christmas Show the most powerful Christmas TV ad of the year
Aldi’s Amazing Christmas Show is the most powerful ad of Christmas 2019, according to Kantar’s annual research into which festive TV advertising campaigns work best with viewers.
Google expands Duplex to web: Voice assistant can now buy you movie tickets
Google is expanding its Duplex service, moving “beyond voice” and coming to the web, letting users buy movie tickets with a few commands.
L’Oreal hires Salesforce in global digital push
Cosmetic firm L’Oreal is using Salesforce to make it easier for consumers to discover, share and buy beauty products online.
Guest comment: How a set-and-forget mentality can hurt personalisation success
Automation can save time when it comes to personalisation, but as brands such as Adidas and Pinterest have found, it can backfire in embarrassing ways. Mike Austin, CEO & co-founder, Fresh Relevance explores the significance of human oversight when running personalisation at scale and the importance of thinking outside of the box as to what could go wrong with personalisation initiatives at their outset.
Google blocks ‘political affiliation’ ad targeting (but political ads still allowed)
Google has revamped its political ad rules, meaning audience adverts on Google search and YouTube will now be limited to the general categories of age, gender and general location.
Online publishing trends: Digital ad revenues in decline (but non-advertising revenues are increasing)
Digital publishing revenues declined to £113.1m in Q2 2019, a 3.7% fall in comparison to Q2 2018, according to the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte.
Nike pulls products from Amazon to focus on ‘direct personal relationships’
Nike is stopping all sales of its products through Amazon, as the sports brand embarks on a renewed focus on “more direct, personal relationships” with customers.
Shutterstock launches music subscriptions for content creators
Shutterstock is announcing an unlimited music subscription priced at £129 a month, aimed at YouTubers, social media managers and podcast producers who can now license tracks as needed without worrying about the total price tag.
Top 10 Christmas ads 2019: Very beats John Lewis for emotional engagement
UK clothing retailer Very has beaten John Lewis Christmas ad as the most emotionally enaging Christmas Ad Of 2019, with an animated tale of community spirit and seasonal goodwill, according to new research