The death of mass media? Marketers bet on one-to-one relationship with consumers
Nearly 90 percent of marketers believe their departments will exercise significant influence over business strategy by 2020, according to the results of a new survey.
Content
Mashable fires staff in major shift to video content
Mashable has axed an unspecified number of its staff, as the digital news site embarks on a video content drive.
Persado gets $30m funding boost for AI-generated content
Marketing tech firm Persado has secured a $30mn Series C financing led by Goldman Sachs and previous investors include both Bain Capital Ventures, Start Vest partners and American Express.
Guest Comment: Ad Blocking Will Be A Help, Not A Hindrance, To Brand Advertisers
Is there is too much emphasis on the tech side of advertising and little creative? Adam Gilsenan, Chief Media Consultant at mobile advertising company YOC, looks at what advertisers need to focus on to prevent the demand from consumers for ad blockers.
Half of people using ad blockers find ads ‘annoying or irrelevant’
What are the key motivations behind ad-blocking? This new research from Global Web Index suggests that annoying ads, rather than privacy issues, drive most people to filtering software.
Red Bull strikes content deal with Reuters
Reuters is extending the sports content it offers its Reuters Media Express customers after partnering with Red Bull Media House (RBMH) who will provide a curated selection of its best sports and lifestyle content.
PlayBuzz gets $15m Disney investment to boost content engagement
Online content engagement platform Playbuzz has raised $15 million in new funding, led by Saban Ventures with participation from The Walt Disney Company.
The Times ditches online rolling news
The UK’s Times and Sunday Times have merged their websites and launched new apps, ceasing its rolling news operation in favour of four online editions each day.
Soundcloud finally launches $9.99 subscription service
Music streaming firm SoundCloud is launching its long-planned subscription service, but for now the $9.99-a-month service will only be available in the US.
Vice Media sales chief quits after shock 17.4% traffic drop
Richard Beckman, head of ad sales at Vice Media, is stepping down after the publisher posted a surprise decline in web traffic.